Why Moral Character Matters?

Achieve peace of mind. People with character sleep well at night. They take great pride in knowing that their intentions and actions are honorable. People with character also stay

true to their beliefs, do right by others, and always take the high ground. (So refreshing.)

Strengthen trust. People with character enjoy meaningful relationships based on openness, honesty, and mutual respect. When you have good moral character, people know that your behavior is reliable, your heart is in the right place, and your word is good as gold.

Build a solid reputation. People with character command a rock-solid reputation. This helps them attract exciting opportunities “like a magnet.”

Reduce anxiety. People with character carry less baggage. They’re comfortable within their own skin, and they accept responsibility for their actions. They never have to play games, waste precious time keeping their stories straight, or invent excuses to cover their behind.

Increase leadership effectiveness. Leaders with character are highly effective. They have no need to pull rank or resort to command and control to get results. Instead, they’re effective because they’re knowledgeable, admired, trusted, and respected. This helps them secure buy-in automatically, without requiring egregious rules or strong oversight designed to force compliance.

Build confidence. People with character don’t worry about embarrassment if their actions are publicly disclosed. This alleviates the need for damage control or the fear of potential disgrace as a result of indiscretions.

Become a positive role model. People with character set the standard for excellence. They live their life as an open book, teaching others important life lessons through their words and their deeds.

Live a purpose-driven life. People with character live a life they can be proud of. They’re driven to make a difference and to do right by others rather than trying to impress others with extravagance. (Sounds like a wonderful legacy to me.)

Build a strong business. Doing the right thing is good business. Everything else being equal, talented people would rather work for — and customers would rather buy from — companies that do right by their people, customers, and communities. While unprincipled business tactics may provide short-term results, it’s NOT a long-term strategy.