Have you ever seen or eaten food from another country, such as dried squid or fried crickets and think of it as weird and gross? This is an example of ethnocentrism! That means you use your own culture as the center and evaluate other cultures based on it. You are judging, or making assumptions about the food of other countries based on your own norms, values, or beliefs. Thinking “dried squid is smelly” or “people shouldn’t eat insects” are examples of ethnocentrism in societies where people may not eat dried squid or insects.

Is ethnocentrism bad or good? On the one hand, ethnocentrism can lead to negative judgments of the behaviors of groups or societies. It can also lead to discrimination against people who are different. For example, in many countries, religious minorities (religions that are not the dominant religion) often face discrimination. But on the other hand, ethnocentrism can create loyalty among the same social group or people in the same society. For example, during the World Cup or Olympics, you may tend to root for your own country and believe that the players or teams representing your country are much better. National pride is also part of ethnocentrism.

To avoid judging the cultural practices of groups that are different to yours, we can use the cultural relativism approach. Cultural relativism refers to not judging a culture to our own standards of what is right or wrong, strange or normal. Instead, we should try to understand cultural practices of other groups in its own cultural context. For example, instead of thinking, “Fried crickets are disgusting! ” one should instead ask, “Why do some cultures eat fried insects?”. You may learn that fried crickets or grasshoppers are full of protein and in Mexico, it is famous Oaxaca regional cuisine and have been eaten for thousands of years as a healthy food source!

Some people worry that the concept of culture can also be abused and misinterpreted. If one culture behaves one way, does that mean all cultures can behave that way as well? For example, many countries and international organizations oppose the act of whaling (the fishing of whales) for environmental reasons. These environmental organizations say that there are not many whales left and such fishing practices should be stopped. However, other countries argue that whaling is a cultural practice that has been around for thousands of years. Because it may be part of a country’s oceanic culture, this country may say that such a cultural practice should not be opposed based on cultural differences, say, by an inland country that does not understand. Who gets to define what a moral cultural behavior is? Is whaling immoral? Two different cultures may have very different answers, as we saw in the above example. Another more extreme instance would be female genital cutting in some parts of the world. Locally, it is argued that the practice has cultural roots, but such a practice has raised concerns among many international human rights organizations.