Branding Services

Defining the brand's core values, mission, and vision within the healthcare context.

Identifying the target audience (patients, healthcare professionals, etc.) and understanding their needs and perceptions.

Conducting competitive analysis to differentiate the brand in the Saudi healthcare market.

Developing a unique brand positioning statement.

• Logo Design: Creating a visually appealing and memorable logo that reflects the brand's values and professionalism. This includes logo variations for different applications (digital, print, etc.).

  • Visual Identity System: Establishing brand guidelines that cover:

  • Color palette (reflecting health, trust, etc., and considering cultural preferences in Saudi Arabia).

  • Typography (selecting appropriate fonts in both Arabic and English).

  •  Imagery style (photography, illustrations, etc.).

  •  Brand voice and tone (formal, empathetic, informative, etc.).

• Brand Messaging: Crafting key messages that communicate the brand's value proposition, benefits, and unique selling points. This includes taglines, slogans, and brand stories.

• Providing guidelines and support for maintaining brand consistency over time.

• Monitoring brand perception and adapting the brand strategy as needed.