What is Keyword?

Keyword is a search term. People enter the query in a search engine for their goal, that search query is called keyword.

What is the importance of keyword?

Keyword is playing a major role in SEO. You have to choose the right keyword for the best result. If you choose a weaker keyword or irrelevant keyword, your website will not rank in a top list or not getting traffic. So rich keyword is money and it will lead your website to get good amount of traffic.

Types of keywords:

There are three types of keywords.

1. Short-Tail Keyword (Ex: Shoes, Restaurants)

2. Mid-Tail Keyword (Ex: Nike Shoes, Best Restaurants)

3. Long-Tail Keyword (Ex: Nike Shoes for men, Best Restaurants in Chennai)

Short-Tail keyword will gives you good traffic. But always you have to use Long-Tail keyword for good traffic and conversion. Because long tail keyword gives the exact result, so your website will reach the top result in a search engine.

How to do keyword Research for SEO

Keyword Tools:

I listed below some of the keyword research tools. You can easily find out the most search keyword through using this tool. These tools give you plenty of top searching keywords.

• Google Keyword Planner

• ubersuggest

• SEMrush

• Google Trends

• Keywordtool.io

• Ahref

• Soovle

• Side-by-side SEO

Types of targeting keyword

There are many kinds of targeting keywords, but we will see a few like Product keywords, Branded keywords, Competitor keywords and Geo-targeted keywords.