What is Airbnb mean

Many of them we may not know about the term “Air Bed and Breakfast”, it’s none other than Airbnb. In 2008 Airbnb was founded by Brian Chesky, Joe Gebbia and Nathan Blecharczyk. Airbnb is an online marketplace for lodging, rental and homestay for travellers and it is connecting travellers with local hosts.

Does Airbnb take money from hosts?

Yes, they charge a service fee from both hosts and guests. Most hosts pay a flat service of 3% of the booking subtotal and guests pay around 14% of the booking subtotal.

Airbnb‘s extensive marketing strategy

As Airbnb wanted to target the people of every generation, so they decided to promote their business through digital marketing. They use every channel of digital marketing like website development, paid search marketing, email marketing, search engine marketing, social media optimization, influencer marketing and referral marketing and name a few. They attract approximately 12% of traffic to their website through paid search marketing. They have paid attention to keywords and landing pages. Also they promoted via Facebook ads, Instagram and twitter. Airbnb has been incredibly successful for not only their website design, they also helped refugees too. They helped 20,000 Afghan refugees and 100,000 Ukrainian refugees for short-term housing.