Since Bellabeat's app already records a user's health metrics, Bellabeat can create code so that the app sends a notification to users to remind them to track of a measurement not consistently recorded on the user's smart device. For example, the reminder can be set to appear every morning on the user's smart device to step on the scale.
A way to increase app users and subscribers, Bellabeat can offer a promotion to new users during a trial period. The new user can get an introduction the personalized guidance Bellabeat offers once they download the app and enroll in a free month of subscription. A free month's subscription would give users enough time to determine how committed they are to the insights Bellabeat has for the user's nutrition, activity, sleep, health and beauty, and mindfulness goals.
If a user is subscribed to Bellabeat's membership program, another code can be created within the app to evaluate if the user is going to reach her goal for a certain time period. For example, if a user wanted to walk 100 miles in a month, Bellabeat's membership could provide insight on the user's daily distance walked and average out how many miles need to be taken for the remaining time period.