Urška Sršen and Sando Mur founded Bellabeat, a high-tech company that manufactures health-focused smart products. Sršen used her background as an artist to develop beautifully designed technology that informs and inspires women around the world. Collecting data on activity, sleep, stress, and reproductive health has allowed Bellabeat to empower women with knowledge about their own health and habits. Since it was founded in 2013, Bellabeat has grown rapidly and quickly positioned itself as a tech-driven wellness company for women.

A group of individuals that currently track their health statistics, via a smart device, voluntarily submitted their health data for analysis. The data was taken in a one month period from April 12, 2016 to May 12, 2016.

In a time when there are an infinite amount of options to keep track of an individual's health statistics, how does a company like Bellabeat become more appealing to new customers and remain useful to existing customers?