SQM and CEM Market was valued at USD 35 Billion in 2022 and is projected to reach USD 65 Billion by 2030, growing at a CAGR of 8% from 2024 to 2030.
The global SQM and CEM market outlook from 2018 to 2022 has revealed significant shifts, particularly with the rapid advancements in technology and increasing demands from key industries such as automotive, aerospace, and electronics. During this period, the SQM (Smart Quality Management) and CEM (Customer Experience Management) sectors experienced steady growth, driven by the surge in demand for solutions that integrate AI, machine learning, and real-time data analytics for enhancing customer experiences and operational efficiencies. As a result, the market was poised for rapid transformation, with an increasing emphasis on AI-driven automation in quality management processes.
However, as we transition from 2023 to 2033, the demand for SQM and CEM technologies is expected to grow exponentially, with a projected market size of over $30 billion by 2033. The focus is now shifting towards harnessing data from IoT devices, cloud computing, and advanced predictive analytics to further enhance customer experience management. This forward momentum is due to the increased adoption of digital transformation strategies by enterprises across various sectors. Companies are looking to better align their operational goals with customer needs, which is creating an even stronger demand for intelligent, real-time, and highly personalized SQM and CEM solutions.
The demand for advanced customer experience solutions has increased across all sectors, including manufacturing, retail, healthcare, and IT services. Enterprises are leveraging CEM technologies not just to improve customer interactions, but also to create a seamless, data-driven service model that enhances customer satisfaction and loyalty. Meanwhile, the integration of smart technologies into SQM systems allows organizations to monitor quality processes in real time, identify potential issues before they escalate, and provide corrective actions instantly. As a result, businesses are now focused on achieving higher operational efficiencies while improving customer engagement strategies through personalized service delivery.
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Adobe Systems
HP
IBM
Oracle
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global SQM and CEM Market
Small and Medium Businesses
Large Enterprises
Based on Types the Market is categorized into Below types that held the largest SQM and CEM market share In 2023.
EFM
Web Analytics
Text Analytics
Speech Analytics
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global SQM and CEM Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global SQM and CEM Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global SQM and CEM Market, By Type
6. Global SQM and CEM Market, By Application
7. Global SQM and CEM Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global SQM and CEM Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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