Pay-per-click(ppc)

pay-per-click(PPC) marketing is a form of online advertising in which advertisers accrue costs when users click their ads.

Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. It is commonly associated with first-tier search engines.. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Search engine advertising is one of the most popular forms of PPC.