Founded in 2008 as Wind Mobile by the telecommunications company Globalive, Freedom was one of several new mobile carriers launched in Canada in 2008 after a government initiative to encourage competition in the wireless sector alongside Mobilicity (later acquired by Rogers Communications) and Public Mobile (later acquired by Telus). It initially launched mobile data and voice services in the Greater Toronto and Hamilton Area, Ontario, on December 16, 2009, and two days later in Calgary, Alberta.[4] Since then, Southern Ontario has been the main target of network expansion: first with Ottawa in Q1 2011, and then with about half a dozen additional regions, the most recently being Cornwall, Cobourg, Belleville, Trenton, Brockville, and Pembroke on March 8, 2019.

Wind Mobile refreshed its plan lineup on March 1, 2012; the Clever and Brilliant plans were eliminated, Pay Your Way permanently included unlimited incoming calls answered when using Wind's network, while the mid-range Smart and high-end Genius plans lost their monikers and had some features changed. Only SMS messages sent to Canadian numbers were included, and all MMS or non-Canadian SMS became pay-per-use. The Wind 25 plan included 100 MB of mobile Internet access, while the Wind 40 plan feature 5 GB of full-speed mobile Internet instead of voice-mail.[36]


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On June 17, 2015, Wind Mobile became the first cellular provider to offer service in TTC subway stations through an agreement with BAI Canada, the company which owns the infrastructure that provides mobile and Wi-Fi service for the TTC subway network.[60] The deal included Wind having exclusive rights to the underground mobile system for one year before BAI Canada would allow other providers to join the system.[61]

Shaw Communications announced on December 16, 2015, that it planned to acquire Wind Mobile's parent company Mid-Bowline Group in a deal worth approximately $1.6 billion.[70] The acquisition required approval by Innovation, Science and Economic Development Canada (formerly Industry Canada) and the Competition Bureau. As part of the announcement of the transaction Shaw Communications outlined some terms of the acquisition: then-CEO Alek Krstajic would remain to lead Wind as a division within Shaw and it would remain headquartered in Toronto as a "distinct unit", Wind would remain a budget-priced mobile carrier at least for the short term, and the network upgrade from HSPA 3G to a faster LTE network would continue as planned.[71][72] Brad Shaw, CEO of Shaw Communications, stated in an interview that the acquisition of Wind would allow Shaw to compete "at the same level" as an integrated telecommunications provider with rival Telus in western Canada and gain a foothold in the Ontario telecom market.[70]

Since Freedom's launch in Canada, other service providers have begun operations using AWS. Those that primarily use this spectrum for their network include Eastlink Wireless and Vidotron Mobile. Canada's three largest mobile companies (Rogers Wireless, Bell Mobility and Telus Mobility) and their subsidiary brands, as well as independent regional provider SaskTel, only use AWS for their LTE networks. Bell and Rogers deployed LTE in late 2011, while Telus deployed it in early 2012 while maintaining a mutual roaming agreement with Bell. Devices that support AWS LTE but not AWS HSPA+ are incompatible with Freedom's network. In late 2015, Freedom announced it secured $425 million in funding to build its own LTE network, meaning it would be able to offer 4G speeds up to 5x faster than those offered through the current HSPA+ network.[95]

Maximum theoretical speeds for mobile broadband are of 21.1 Mbit/s in most regions and 14.4 Mbit/s in other regions.[100] In 2015, Freedom Mobile upgraded its existing HSPA+ network to DC-HSPA+, which has a theoretical maximum speed of 42 Mbit/s.[101] Independent speed tests as of April 2018 confirm download speeds up to 62.8 Mbit/s and upload speeds up to 14.8 Mbit/s on the LTE band in the city of Toronto. When using CA (Carrier Aggregation, also displayed as "LTE+") in certain supported areas on supported devices, speed tests of 180 Mbit/s download and higher have been achieved.[102]

Though newer iPhone models are compatible with Freedom's network, the carrier was not able to strike an agreement with Apple to sell the iPhone directly to its subscribers until 2017. Carrying the iPhone is considered to be one of the most potent single sales drivers for any mobile network operator, a fact cited after the launch of the iPhone 5 when Rogers signed up more new customers in a week than Wind Mobile had typically attracted over a three-month period.[110]

At launch, three personal monthly voice plans were available from Freedom Mobile. The lowest priced plan had limited minutes, with rollover minutes in later revisions, but was since discontinued. In 2017, it was superseded by a Home 25 plan with unlimited incoming calls and a bucket of outgoing minutes. The latter two launch plans were revised over the years, and are now replaced with Home 30 and Home 40 plans, also featuring a small amount of mobile Internet access.

A variety of monthly plans are offered for both phones and mobile broadband modems. A pay per use plan also exists that bills based on the amount of time data is used. Customers used a monthly average of 0.9 GB in Q2 2013 and 1.5 GB in Q2 2014.[125]

All Freedom customers, including those without a mobile Internet plan or add-on, can access the WindWorld web portal and the Facebook Zero social networking service at no cost. WindWorld consists of CBC News headlines, The Weather Network summaries for cities served by Freedom, premium mobile downloads, and monthly bill payments for Freedom accounts.

Wind's philanthropic arm is called "Windthanks". This started during the back-to-school season of 2011 in conjunction with the Kitchener-Waterloo launch. Those living in the region could nominate a charitable project to win a $10,000 grant from Wind. The winner was MobileED, and received complimentary mobile broadband products and services from Wind in addition to the grant. To commemorate its launches in the Niagara region and the city of London, Wind similarly plans to award one $10,000 grant per region.[138] The winner in the Niagara region was announced in January 2012.[139]

I used freedom mobile from 2020-2022. I can honestly say after this time that it is horrible. Now id like to start and say that I live in the York Region. Pretty close to Downtown Toronto (~20 min subway). I used an iPhone X and more recently a Google Pixel 6 during my time with freedom. Consistent 3G Signal, Rarely getting 4G Unless I was downtown (work is in King city). I would often drop calls, and end up receiving calls late. (Other Providers were at LTE at least) Freedom's Emergency Alert System also sucks. I would hear the emergency alert on other phones and end up receiving mine a solid 5-25 minutes later. Call clarity also sucks. It sounds like a phone out of 2012. Now I get it, freedom is an affordable option, but do not have technology from 2010 is unacceptable.

Also, if you try to connect to other networks, such as nationwide, it rarely let's you. My mother in law lives in white rock, and there is not a single network that Roger's will allow me to connect to. None of the 4 nationwide networks. Not freedom. Nothing.

I read on here that some had issues with freedom mobile's network coverage, but I live in the GTA and don't venture out, so that would not be an issue for me. I'm currently on the $10/month plan with add-on data, so freedom mobile's unlimited texting and incoming call, 100 minutes of outgoing calls, plus 250MB data/month seems like a no brainer for me, especially since it would only cost $5 more. I like PM, but freedom mobile's offer seems too good to pass up, right?

freedom mobile has strange 3G signal, I used to use freedom but I can only find the LTE signal, hence can only use the data but can't make calls or receive any calls, that's why I switch to public mobile. Think it through before switch!

I agree with others on the point that Freedom will likely just work well for specific use cases, not all of them necessarily being typical mobile phone usage. If coverage is at all a must, then you should proceed with caution (and I'd advise to do that in general). You may get coverage in the subway, but how will it be elsewhere?

I spent years with wind (freedom) mobile in the GTA after I got tired of paying for my Rogers Corporate account and it was one of the worst experiences of my life. I kept convincing myself- "ugh but its sooo cheap!". The only time it was good was when you would be on their partner / away network (rogers) and it would consistently be switching back to freedom. Everytime you stop using data for a few seconds the session would close, so there would be a short delay (sometimes up to 30 seconds) for your next data request. 006ab0faaa

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