Rebuilt from the ground up, Rovio Classics: Angry Birds brings the classic Angry Birds experience to modern mobile devices. Pull back the slingshot, let the birds fly, and relish in the delightful destruction.

Originally published by Chillingo, Rovio took back control when Electronic Arts acquired the publisher a year later. By that point, the game's broad appeal had started to show -- the original free-to-play Lite version (remember those?) was the most downloaded game of 2010, according to App Annie, outperforming Cut The Rope, Paper Toss and other early mobile hits. Even the self-published premium version was the eighth most downloaded game (thanks, no doubt, to its low price of $0.99), beating the likes of Farmville and Hungry Shark.

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App Annie says Rovio was one of the many independent developers that benefited from the shorter development and publishing cycle introduced with the App Store, as well as the ability to self-publish. Meanwhile, the more established game studios were struggling to adapt existing franchises for mobile with unintuitive controls and gameplay attempting to emulate the console or PC experience on a touch screen.

"Angry Birds' initial success was due to a number of factors, but most notable was its mobile-centric design, says Donny Kristianto, App Annie's market insights manager. "Being one of the first games in mobile to truly leverage the possibilities of smartphones with touch and gesture control that translated into instant feedback, innovative yet simple gameplay. Rovio built on this success with content updates and multiple titles with different themes."

The two games proved Rovio was onto something with its casual but compelling formula. Rio and Seasons were respectively the third and fourth most downloaded games of the year -- and the original was still comfortably at the top of the charts, giving Rovio three of the five biggest mobile games of 2011.

Success in the mobile market emboldened Rovio to look elsewhere, and the full potential of the brand's appeal was soon tested in other areas. Fast forward to today and the studio has released two full-length animated movies -- which, the company tells us, are just shy of becoming a $500 million franchise in their own right -- plus animation series across Netflix and YouTube that have racked up over 10 billion views. More than 1.8 billion consumer products have been sold in over 100 countries, and there are even location-based experiences, such as theme parks and play areas.

"Angry Birds enabled us at Rovio to expand our business beyond mobile games and into other types of entertainment," CEO Kati Levoranta tells GamesIndustry.biz. "We transformed from a gaming company into a games-first entertainment company."

She continues: "We kind of showed the way that a global brand can be born out of mobile games. A mobile gaming brand is not limited to just mobile games; you can make different forms of entertainment with that brand. Of course, that requires innovation and the mindset that you want to do and be something more than just mobile games. I think Angry Birds has shown that this is definitely possible, and you can even go as far as making a feature film."

Apptopia's vice president for insights and global alliances Adam Blacker believes this is the true legacy of the original iOS game: "Angry Birds was one of the first truly famous intellectual properties to be mobile-first. In a reversal of the norm, PC and console Angry Birds games came after the mobile game.

Kristianto adds: "Angry Birds changed the way we view mobile gaming. It is the most downloaded franchise of apps all-time as of November 2019, and is one of the few games that spawned a movie franchise. Perhaps the next success for the Angry Birds' franchise comes outside the world of mobile gaming."

Sensor Tower's EMEA mobile insights strategist Craig Chapple adds that Rovio's success contributed to a dramatic change in the geography of the mobile and wider games industry. "The success of Angry Birds helped set the scene, along with the likes of Nokia and Digital Chocolate, for Finland's mobile games industry -- which has spawned companies such as Supercell, Small Giant Games, Next Games and Fingersoft, to name a few. I'd say the wider impact of supporting such a key gaming hub has been significant."

But from 2012 -- the year Angry Birds became the first mobile game to reach one billion downloads -- the market changed. Over the past seven years, new trends have put pressure on Rovio to follow its early success, with new contenders in the mobile space challenging Angry Birds' dominance. In addition to the shift towards free-to-play, the evolution of social gaming led to the rise of Candy Crush, while a growing popularity of multiplayer competitive games enabled Clash of Clans to devour much of smartphone players' time. In more recent years, there have been location-based games such as Pokmon Go, hyper-casual games such as Helix Jump and, of course, the surge of battle royale games, led by Fortnite and PUBG Mobile.

The impact on Rovio was all too clear. Angry Birds was the sixth most downloaded game of 2013, and no entry in the series has appeared in the top ten since. It ventured into branded spin-offs, tapping into IP such as Star Wars and Transformers, and brought the birds into new genres such as racing, RPGs, pinball and (inevitably) match-three. But none of these matched the success of the original game.

"Sometimes you only learn by trying and doing, then you see what works and what doesn't," she says. "At that point in time, we had to look closer at our strategy and work out what our core business is, where our focus should be. So we came back towards our roots, mobile gaming, and started building and sharpening our strategy towards the fact that we are a games-first entertainment company."

"Brands need to stay relevant over the years and you have to evolve them," says Levoranta. "Looking at Angry Birds and how it looked in 2009, it's quite different to what we see today. In 2016, there were big advancements in the brand -- the birds now have names, they can speak, they have voices. They did quite nicely evolve and came out as very fresh and relevant looking brand."

It has been a decade of hard lessons learned. Angry Birds took off faster than Rovio could have anticipated and staying ahead of that momentum has been a challenge. Yet the series continues to show it's resilience, while App Annie reports it only ranks at No.32 in the list of 2019's most popular mobile franchises in terms of revenue, the combination of all its games place it at No.1 in terms of downloads. The birds' popularity continues, and Levoranta believes this underlines the biggest lesson Rovio has learned: "Focus on what you are doing and try to be the best at it."

Angry Birds (also known as Angry Birds Classic) was a 2009 physics-based casual puzzle video game developed by Finnish video game developer Rovio Entertainment. Inspired primarily by a sketch of stylized wingless birds, the game was first released for iOS and Maemo devices starting in December 2009.[1][2] By October 2010, 12 million copies of the game had been purchased from the iOS App Store and Ovi, which prompted the developer to design versions for other touchscreen-based smartphones, most notably Android, Symbian, Windows Phone, and BlackBerry 10 devices. The series has since expanded to include titles for dedicated video game consoles and PCs. A sequel, Angry Birds 2, was released in July 2015 for iOS and Android. Around April 2019, the original game was removed from the App Store.[6] A paid recreation of the game's content from 2012 was released as Rovio Classics: Angry Birds on March 31, 2022,[7] but later on, Rovio mentioned that they were removing it from the Google Play Store on February 23, 2023, and retitling it as Red's First Flight on the iOS App Store.

The gameplay revolves around players using a slingshot to launch the birds at green pigs stationed in or around various structures, with the intent of destroying all of the pigs on the playing field. As players advance through the game, new types of birds become available (some with special abilities that can be activated by the player mid-flight). Rovio Mobile has supported Angry Birds with numerous free updates that add additional game content, and the company has also released stand-alone holiday and promotional versions of the game.

Angry Birds was eventually praised by critics for its success at leveraging a combination of addictive gameplay, comical style, and low price into a viable franchise with long-term potential for profit. The game's popularity has led to the release of Angry Birds games for personal computers and gaming consoles, created a market for merchandise featuring the Angry Birds characters, a 2016 feature-length animated film, a 2019 sequel to said film, and several seasons of television cartoons. The Angry Birds series had a combined tally of over five billion downloads across all platforms, as of April 2022, including special editions.[8] After its release, the original game was called "one of the most mainstream games out in 2010,"[9] "one of the great runaway hits of 2010,"[10] and "the largest mobile app success the world has seen as of 2011."[11]

In Angry Birds, the player controls a flock of multi-colored birds that are attempting to save their eggs from green-colored pigs.[12] In each stage of the gameplay, the pigs are sheltered by structures made of various materials such as wood, glass,[13] and stone resembling children's toy building blocks. The objective of the game is to eliminate all the pigs on the level. Using a slingshot, players launch a limited set of birds with the goal of either striking the enemy pigs directly or damaging their surrounding structures, causing the blocks to collapse and pop the pigs.[14] The player must set the angle and force of the bird's travel by pulling back on the slingshot (using intuitive touch-controls in the mobile versions). The launch process is quick and casual, with no visible trajectory data, and a player simply selects a point in the X-Y field behind the launch post from which the virtual slingshot will be released. In various stages of the game, additional objects such as TNT crates and rocks are incorporated into the structures, and power-ups may be used to enhance the birds to attack hard-to-reach pigs. Also hidden in the levels, players can unlock bonus levels by collecting golden eggs. 0852c4b9a8

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