Vision

Your vision is the future you intend to create. It’s how you’re going to change the world.

Essentially, your vision is the destination.

A good vision statement answers the following questions:

·        What is the “big, hairy, audacious”, the impact you want to make on the world?

·        How will the world look once you’re successful?

Vision statements are usually prefaced with the phrases “A world where…” or “We exist so that…”

Mission

Your mission is the journey towards your vision. It’s your core work.

A good mission statement answers the following questions:

·        What are you going to do to work towards making your vision a reality?

·        How are you going to do it?

Put another way, your mission is a short, direct, and compelling way to state your theory of change or the core strategy for your organization.

It provides a link between your everyday goals and activities and what you hope to achieve long-term.

A mission statement should be more tangible than a vision statement, have a shorter lifespan, and evolve more frequently.