India Energy Drinks Market 2023 | Industry Share, Size and Forecast 2028

IMARC Group, a leading market research company, has recently releases report titled, “India Energy Drinks Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028“, The study provides a detailed analysis of the industry, including the India energy drinks market share, size, trends and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights:

How big is the India energy drinks market?

The India energy drinks market is projected to exhibit a growth rate (CAGR) of 9.98% during 2023-2028.

What is energy drinks?

Energy drinks are beverages that are formulated to provide a temporary increase in energy, alertness, and mental focus. They typically contain a combination of ingredients such as caffeine, sugars, vitamins, amino acids, and herbal extracts. The primary aim of energy drinks is to combat feelings of fatigue and enhance cognitive and physical performance, especially during periods of increased activity or reduced alertness. Some energy drinks include amino acids like taurine and herbal extracts like ginseng or guarana that contribute to the energizing effects of the drink. They also come in a range of flavors and formulations, including carbonated and non-carbonated options. Additives like flavorings, preservatives, and colors are often included to enhance taste and appearance. As a result, energy drinks are commonly consumed to counteract physical and mental fatigue, improve alertness, and increase stamina, particularly during periods of prolonged wakefulness, late-night studying, or physically demanding activities.

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What are the growth prospects and trends in the India energy drinks industry?

The energy drinks market in India has experienced notable growth in recent years, driven by shifting consumer lifestyles, increased urbanization, and a growing emphasis on convenience and functional beverages. Energy drinks in India appeal to a diverse consumer base, including students, young professionals, athletes, and individuals seeking quick energy during busy schedules. The youth population, in particular, is a significant consumer segment driving the demand for energy drinks. In addition, rapid urbanization and changing lifestyles have contributed to the popularity of energy drinks. Urban areas, where lifestyles are more fast-paced and demanding, have become key markets for these beverages. Besides, the convenience factor plays a crucial role in the success of energy drinks. Their ready-to-drink format caters to consumers seeking quick energy solutions, especially during hectic workdays and late-night activities. Moreover, the growing interest in fitness, sports, and physical activities has driven the demand for products that can enhance performance and stamina, making energy drinks an attractive choice for athletes and fitness enthusiasts. Additionally, the increasing penetration of modern retail outlets, convenience stores, and e-commerce platforms has made energy drinks more accessible to consumers across various regions in India. Furthermore, manufacturers are introducing innovative formulations that include natural ingredients, adaptogens, and herbs to cater to health-conscious consumers who are looking for both energy and functional benefits. Apart from this, the corporate sector’s high-pressure environment has fueled the need for products that can combat fatigue and increase productivity, making energy drinks a popular choice among professionals, thus propelling the market growth in the country.

What is included in market segmentation?

The report has segmented the market into the following categories:

Type Insights:

End User Insights:

Distribution Channel Insights:

Breakup by Region:

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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