How to Overcome eCommerce Growing Pains?
By 2024, global eCommerce sales are expected to reach $6.4 trillion. That's a massive market to potentially profit from.
The events of 2020 and 2021 merely fueled the fire. eCommerce's retail market share increased as much in the first half of 2020 as it had in the previous five years.
The Internet of Things (IoT) has upended traditional business models, causing the global marketplace to spin out of control. Almost every business is moving online, which has limitless potential and a large market. However, the physical retailer who takes advantage of the facetime experience for customers remains a major impediment to the growth of e-commerce.
Creating a user-friendly eCommerce website that provides a good customer experience is one way to compete with physical retailers. An interactive website will include demo videos, technical information as needed, and any other information that can help an online customer make a decision.
The point is that eCommerce is the future trend, and businesses must innovate to keep up. In this blog, we cover every aspect of an eCommerce website, like important tips and eCommerce Website Cost in India.
Pains To Overcome for a Growing eCommerce Website
If only every customer who came into your store made a purchase. Or even if every customer who added items to their cart completed the transaction.
That's a lot of money that could be left on the table. If you notice a high number of abandoned carts in your store, you should investigate why this is happening. Here are a few possible explanations:
Slow delivery speeds account for 18% of empty carts. Shipping costs are one of the leading causes of empty carts.
Due to a lengthy and complicated checkout process, 21% of online shoppers in the United States abandon their shopping carts.
Make Your Content Scannable: You can spend days crafting long descriptions for your eCommerce site's products, but no one will read them.
According to research, most website visitors only read about 20% of the text on any given web page. Instead of reading content word for word, they simply scan the text for key information—so, if you want to get your point across (and drive sales), make your content scannable.
Divide your content into scannable chunks, whether it's product descriptions, blog posts, or an "about us" page.
Keep sentences and paragraphs short; use bold to highlight important information; and bulleted lists to break up long blocks of text.
Short and crispy content is worth more than thousands of words.
Adding Social Proof To Build Trust: Look for ways to show your potential customers the positive feedback you've received from your existing customers when designing your eCommerce site. Include a rating section where customers can rate your products (and then get as many 5-star reviews as you can).
Add a testimonials section with customer photos and a quote or two about how much fun they had working with you. Request that customers review your products and tell you what they like about them before posting them on your blog.
The more visitors to your website see that other people have had a positive experience shopping on your site (whether through reviews or testimonials), the more trustworthy you'll appear—and the higher your conversions will be as a result.
Build Categories; It Boosts The User Experience: Make your product categories and product pages simple to use. Make it simple for your customers to search for products and filter them by attributes such as color, size, or product type.
The easier you make it for your customers to navigate your categories and pages, the easier it will be for them to find what they're looking for—and the easier it will be for them to make a purchase.
For example, if I want to purchase traditional wear for a family function, the occasion category will help me with this. I don’t need to scroll down. It directly saves me time.
The Complex Checkout Process is a Pain: Mobile users have an even higher abandonment rate of 85.65 percent.
Customers will leave if your checkout process is a pain in the you-know-what. If you want people to buy from you, you should make the purchasing process as simple, straightforward, and painless as possible.
Make your checkout page design simple, clean, and easy to use. Allow your customers to register for your site or check out as a guest.
Make it clear what information you need to process the purchase (and where they need to enter it), the various shipping options available (and how much they cost), and what to do if there is a problem with their order or they need to return it.
Once the purchase is complete, point your customers in the right direction.
Make a Simple Navigation Menu: Menu bars allow users to easily navigate your website's pages to find what they're looking for.
For maximum convenience, the menu should appear on all pages, preferably at the top.
Menu bars are sometimes vertical along the left side of the page to accommodate the F format.
Just be careful not to overcrowd your menu, as this can make it appear cluttered and confusing.
Filter Option Boosts User Experience: In terms of search bars, you can improve your eCommerce site's search features by including filters.
Nothing is more frustrating than finding the perfect pair of shoes online only to discover that the store does not carry your size.
Allowing users to filter your products is the most effective way to avoid this trap. Size, color, brand, and price are popular search filters.
This enables users to search your website for the product they want while also ensuring that the results they see are as specific to what they want as possible.
Make It Mobile Responsive: A little more than half of all websites are accessed via mobile devices.
This percentage is only expected to rise as smartphones and tablets become more sophisticated.
One of the biggest mistakes you can make is failing to optimize your eCommerce web design for mobile use!
In fact, Google values having mobile-friendly websites so much that it created a special algorithm for them called Mobilegeddon.
A responsive design enables your eCommerce website to adapt to any screen size or operating system.
So you don't have to worry about creating a separate mobile version of your site for each type of device.
Just make sure your image sizes, CTAs, and form fields are compatible across all platforms.
The Indian eCommerce market is expected to grow from $46.2 billion in 2020 to $111.4 billion by 2025.
With the trend of consumers buying online through multiple devices increasing by the day, there is no better time to start an eCommerce business than now.
A basic eCommerce website starts from 9,000 INR to 15,000. It can vary from company to company and feature to feature. If you want more features and designs, then it will boost your cost.
We at FODUU develop an effective, user-friendly website starting at 7,999 INR.
End Note
With the help of these tips, you can boost your UX and UI and earn maximum profit.
Any merchant's goal is to create a frictionless shopping system. Always test your systems by going through the purchasing process as if you were a customer.
Look for ways to improve your overall user experience and reduce bottlenecks.
In addition, you can get help from the best eCommerce website development company.