Graphic Design Techniques: Best Tactics to Follow to Inspire You

As a designer, you have the freedom to use all of the graphic elements—colors, fonts, elements, textures, etc.—to convey this tale in a unique way.

The global graphic designer industry market, which is currently valued at $43.4 billion, is expected to grow by 3.7% by 2022.

If you're new to graphic design, you're probably seeking high-impact graphic design advice to help you quickly improve your talents and grasp the market.

Why are Graphics Important?

  • It creates the strong first impression

The design of your logo impacts how potential customers see your company. If your logo is boring or difficult to understand, your audience may ignore your brand or business.

  • One graphic speaks louder than texts

Because visual aids are more successful at transmitting ideas, graphic design aids in efficient communication with the audience.

When compared to words, imaginative designs, informative visuals, or photos can more effectively convey ideas and information.

  • It boosts the professional image

Graphic design contributes to the development of a professional brand image. This professional image aids in the development of consumer trust and trustworthiness. Building trust assists in persuading buyers of the quality of the items or services offered.

Only organizations that have built a strong reputation over time can thrive in the long run. A good graphic design aids in the establishment of effective communication as well as the enhancement of trust and credibility.

  • Increase conversion rate

The main advantage of graphic design for businesses is that it can assist in increasing visibility, which can lead to improved conversion rates. Higher visibility, more effective communication, and greater trustworthiness are all advantages that can help increase sales and revenue.

More consumers will visit the website or store if the graphic design is effective, improving conversion potential.

  • Improves brand awareness

The logo of the organization appears on everything from stationery and brochures to commercials and websites. All of this contributes to the development of a strong brand image. Effective graphic design can create an immediate link between your company's ideals and the products or services it offers.

Read More: The Ultimate Guide to Design and Development a Website

Top 13 Graphic Design Tips for Beginners

  • First, make it simple

Keeping things simple is the best and most crucial design advice for non-designers and beginning designers. The worst kind of design is one that is overpowering and challenging to comprehend.

Engage your inner minimalist to keep things straightforward. Use the least amount of text and fonts possible, keep the colors in check, and balance the visuals.

It should be straightforward but striking. Although not many elements are employed, a vibrant background and bold typefaces are effective.

Not cramming your design with as many images and features as you can is the secret to successful design.

It involves striking a balance between visual appeal and clearly and persuasively communicating your message.

  • Make use of a unified color scheme

Color schemes and palettes are just as crucial as the message you wish to convey through your design. But selecting the ideal color scheme isn't always simple.

Thankfully, it's simple to find color palettes that are ready to use. FODUU offers a wide range of color themes.

  • Color extraction

The extraction of colors from an image is a fantastic method for producing color palettes.

By selecting the color picker and then the plus sign in your Visme editor, you may accomplish this. You'll have a new color palette to work with after you upload your image.

We advise using Adobe Color, a website that provides you with multiple color palettes from every image, for more thorough color palette extraction.

  • Keep your typography in check

For non-designers, the practice of choosing fonts has a poor reputation in the field of design. The variety of fonts offered online might easily make one feel overawed.

Additionally, in order to create a design that looks unified and appealing, you must understand how to combine fonts.

Using tried-and-true pairings is a terrific approach to saving yourself the stress of trying out a million different combinations.

The majority of the time, professional designers only utilize a select few timeless typefaces, despite the fact that they also adore fresh and stunning new fonts.

  • Utilize social media templates to save time

One of the channels where graphics must be constantly and frequently produced is social media. Utilizing free templates is the best way to save time.

Social media managers are required to work across a wide range of channels with various screen sizes. Thank goodness, there are templates for every size and channel.

  • Proper use of white space

Space that is white isn't really white. White space is an empty area without any writing or other things in it.

It's the part of the design where air can flow through it. One of the design strategies that are more difficult to master than others is this one.

  • Be dependable

After taking into account all of these crucial design ideas, be sure to adhere to your own standards and focus on strong repetition in your work.

Make sure all of your imagery has the same style. Look for pictures that are similar in their detail, busyness, or simplicity, as well as their color tones or saturation levels.

Keep your color schemes and color usage constant, and wherever you can, repeat visual elements.

  • Adjust accordingly

Increase contrast by altering the backdrop image's brightness such that it contrasts with the color of the text, creating a clean and easy-to-read design. This is an excellent technique to add text to an image in white or black to give it a noticeable "cut-out" look.

Whenever you desire, you can direct a viewer's attention by employing icons. Not just well-known logos like those for Twitter or Instagram can have icons. Icons of all kinds can give your presentation that extra visual flair. You can design your own simple B&W or vibrantly coloured icons.

Make them 3D or with a flat design. Incorporate them into your design to raise its aesthetic quality and improve the viewer's interaction with your excellent graphic design.

  • Don’t confuse different fonts

Never use too many designs on one project—this is key graphic design advice for beginners. To make your designs appear polished and sophisticated, choose a few fonts. Three fonts or less are advised to be used in a single project.

Using numerous fonts to cover your canvas gives off an amateurish sense. People will notice your designs' inconsistency and realise that not much effort has gone into the planning process. Pre-decided fonts are essential for branding; therefore, it's better to choose them before beginning the design process.

  • Keep your color palette constant

This guideline is required for any firm or agency that has a well-established brand strategy. A consistent color palette speeds up and simplifies the design process while also adding a professional touch to your creations. It also helps buyers recognise your brand.

Choosing a color palette for that group of designs is an excellent option if your design strategy does not incorporate clashing colors.

Choosing colors at random makes your designs look ugly and terrible. Furthermore, inconsistencies in campaigns and promotional materials will have an impact on the success of firm goals.

  • Choose transparent background

Make the background more transparent to make the writing stand out.

Text and graphics may not always complement each other. If you use an image as the background, it may obscure the text.

To avoid this, change the transparency of the background to make it less noticeable.

  • Be messy and imaginative

To be creative in graphic design, you must step outside of your comfort zone.

Experimentation is great creative advice for graphic artists! Try out different fonts, orientations, fading text, and other effects to see what works best for you!

  • Give special attention to alignments

Being deliberate with your graphic design alignment matters to readers. You don't want an element of your design to feel out of place. Even tiny errors in spacing and positioning will be noticed by viewers.

You don't have to stack things on top of each other when you align your graphic design pieces. They must, however, be properly aligned wherever possible.


Now that you've read some useful graphic design advice, it's time to get to work. With a little practice and a dedication to creating with simplicity, you'll be well on your way to increasing your internet visibility, one graphic at a time.

If you want effective and creative graphics like banners, pamphlets, and logos for your website, business, or application, then you should knock on the door of FODUU, because we at FODUU have a team of experienced graphic designers, who use their creative imagination to make your website and designs effective.