Exhibit 3

Coffee Tasting

Background: We were asked to create a piece using layers in photoshop. I created this coffee tasting Instagram advertisement, inspired by my favorite coffee shop in Madrid.

Design:

  • Contrast: I used a decorative font with a sans serif font to create contrast.

  • Alignment: I used a center alignment, since Instagram posts are small and square to maximize use of the space.

  • Repetition: I chose a soft color palate that would work nicely with the color fo the coffee itself. I used analogous colors of soft reds and purples to create a harmonious effect. I repeated the purple color in the block behind the text and in the swirls.

Photoshop Skills Used:

  • First I created the background pattern. I used a free pattern I found online and began by removing the text that came with the image. I then created different layers for the colors of the shapes and the background color. I then added a hue adjustment to change the colors. I also duplicated the pattern layer and used the warp tool to transform it and fill out the background image.

  • Next I created a circle and used a clipping mask to insert the image of the coffee into it.

  • Then I added a rectangle behind the circle and used the warp transform tool to remove the bottom points so that it fades in behind the circle.

  • Finally I added the text layers.

Revisions:

  • I made slight alignments to the text placement.

Credits: