Privacy Policy for Fitvi
Effective Date: January 24, 2026
Last Updated: January 24, 2026
Version: 1.2
1. Introduction
This Privacy Policy describes how Fitvi ("we," "us," "our," or "the App") collects, uses, stores, and protects your personal information.
We are committed to protecting your privacy and handling your data transparently in accordance with:
General Data Protection Regulation (GDPR) for users in the EU/EEA
California Consumer Privacy Act (CCPA) for California residents
Other applicable data protection laws worldwide
By using Fitvi, you agree to the collection and use of information as described in this Privacy Policy.
2. Contact Information
Developer: KIkc
Email: kitkeyxxz@outlook.com
For privacy-related questions or to exercise your data rights, please contact us at the email above.
3. Information We Collect
3.1. Information You Provide Directly
Account Information:
Full name
Email address
Age (date of birth)
Gender
Password (stored in encrypted form only)
Health and Fitness Information:
Weight
Height
Fitness goals (weight loss, muscle gain, general fitness)
Fitness level (beginner, intermediate, advanced)
Workout history and activity logs
Steps counted
Calories burned
Exercise duration and intensity
Heart rate data (if provided by connected devices)
Sleep patterns (if tracked)
Dietary preferences and nutrition logs
Other fitness metrics you choose to input
Note: Health and fitness data is considered sensitive personal information. We collect this data only with your consent and use it to provide personalized fitness recommendations and track your progress.
3.2. Information Collected Automatically
Device Information:
Device type, model, and manufacturer
Operating system type and version (Android/iOS)
Unique device identifiers (Advertising ID, IDFA)
Mobile network information
Device language and region settings
Screen resolution
Battery level and charging status
Available storage space
Usage Data:
App features and screens accessed
Session duration and frequency
Workout completion rates
Time spent in the App
Navigation patterns and interactions
Search queries within the App
Button clicks and feature usage
In-app purchase history
Subscription status and billing events
Advertisement interactions (views, clicks, conversions)
Technical Data:
IP address
App version
Crash reports and error logs
Performance data and diagnostics
Network connection type (WiFi, cellular, speed)
Cookies and Similar Technologies:
Session cookies for authentication
Analytics cookies to understand app usage
Advertising cookies for personalized ads
Device identifiers for app functionality
Tracking pixels for ad performance measurement
3.3. Physical Activity and Sensor Data
We collect and track physical activity data to provide core fitness tracking functionality.
Motion and Activity Sensors:
Accelerometer data for step counting
Gyroscope data for activity recognition
Movement patterns and activity levels
Exercise type detection (walking, running, cycling, etc.)
Activity intensity and duration
Distance traveled during workouts
Elevation changes during activities
Wearable Device Integration:
Data from connected fitness trackers and smartwatches
Active minutes and sedentary time
Workout Tracking:
Exercise routines performed
Sets, repetitions, and weights used
Rest periods between exercises
Workout completion status
Personal records and achievements
Progress photos (if uploaded)
Note: Physical activity tracking is essential for the App's core functionality. You can control sensor permissions through your device settings, but disabling these may limit app features.
3.4. Camera and Food Photos:
- Camera access for capturing food photos
- Images processed for calorie and nutrition analysis
- Photos are not stored on our servers permanently
- Processing may use on-device ML or third-party API
You can enable or disable at any time through app settings or device permissions.
3.5. Subscription and Payment Data
When you purchase a subscription or make in-app purchases, we and our payment processors collect:
Subscription type (monthly/annual)
Purchase date and billing period
Transaction identifiers and purchase history
Payment method type (not full card details)
Subscription status (active, cancelled, expired, trial)
Renewal and cancellation events
Refund requests and outcomes
Note: Full payment details (card numbers, bank information) are handled exclusively by Google Play Billing or Apple App Store and are never stored by Fitvi.
3.6. Information from Third-Party Services
Firebase (Google Cloud Platform):
Authentication data
Analytics data about app usage
Crash and error reports
Performance monitoring data
Advertising Partners:
Ad impressions and interactions
Advertising ID (IDFA on iOS, AAID on Android)
Device information for ad targeting
Conversion tracking data
Payment Processors:
Transaction information
Purchase and subscription history
Payment method type (not full payment details)
4. How We Use Your Information
4.1. To Provide and Improve Our Services
We use your information to:
Create and manage your account
Provide personalized workout plans and recommendations
Track your fitness progress and goals
Calculate calories, steps, distance, and other fitness metrics
Recognize different types of physical activities automatically
Monitor your activity levels and send motivational reminders
Improve app performance and fix bugs
Develop new features based on user behavior
Ensure app security and prevent fraud
Analyze sensor data to improve activity recognition accuracy
Legal Basis (GDPR): Performance of contract, legitimate interests, consent
4.2. To Process Subscriptions and Payments
We use your subscription and payment data to:
Activate and manage your premium subscription
Process subscription renewals and billing
Provide access to premium features and ad-free experience
Send billing notifications and receipts
Handle cancellations, refunds, and billing disputes
Prevent subscription fraud and unauthorized account sharing
Analyse subscription metrics to improve pricing and plans
Legal Basis (GDPR): Performance of contract, legitimate interests, legal obligation
4.3. How We Use Fitness and Health Data
Your fitness and health data is used solely to provide and improve your personal experience.
Core Functionality:
Generate personalised workout plans based on your goals and fitness level
Calculate and display calories burned, steps taken, and distances covered
Track your progress over time with charts and statistics
Automatically detect and classify your physical activities
Provide insights and recommendations based on your performance
Send motivational reminders and achievement notifications
Service Improvement:
Improve the accuracy of activity recognition algorithms (using anonymised, aggregated data only)
Calibrate calorie and step calculation models
Develop new fitness features based on usage patterns
What We Do NOT Do With Your Fitness Data:
We do NOT sell your fitness or health data to third parties
We do NOT share individual fitness data with advertisers for targeting
We do NOT use your health data to make automated decisions that significantly affect you
We do NOT share your fitness data with employers, insurers, or healthcare providers without your explicit consent
Legal Basis (GDPR): Performance of contract, consent (for sensitive health data), legitimate interests
4.4. To Display Personalized Advertising
We use your information to show you relevant advertisements (free version only):
Display personalized ads based on your interests and activity
Show fitness-related products and services that may interest you
Measure ad performance and effectiveness
Prevent ad fraud and ensure ad quality
Premium subscribers receive an ad-free experience. No advertising data is collected or used for subscribers.
Legal Basis (GDPR): Consent, legitimate interests
4.5. To Communicate with You
Send important app updates and service notifications
Respond to your support requests
Notify you about subscription renewals, expirations, and billing events
Send account security alerts
Send promotional emails about new features or premium plans (you can opt out)
Send personalized fitness tips and motivation (you can opt out)
Legal Basis (GDPR): Performance of contract, legitimate interests, consent (for marketing)
4.6. For Analytics and Improvement
Understand how users interact with the App
Identify popular features and areas for improvement
Analyse subscription conversion and retention rates
Generate aggregated, anonymized statistics
Optimise app performance and A/B test new features
Legal Basis (GDPR): Legitimate interests, consent
4.7. For Safety and Security
Verify user identity and prevent fraud
Detect and prevent subscription fraud or unauthorized account sharing
Detect and prevent security threats
Comply with legal obligations
Legal Basis (GDPR): Legal obligation, legitimate interests
5. How We Share Your Information
We do NOT sell your personal information to third parties for monetary consideration.
5.1. Service Providers
Firebase (Google Cloud Platform):
Purpose: Cloud hosting, authentication, analytics, crash reporting, cloud storage
Data Shared: Account information, usage data, device information, crash logs, fitness data
Privacy Policy: https://firebase.google.com/support/privacy
Advertising Networks (free version only):
Purpose: Display ads, measure ad performance, personalized advertising
Data Shared: Advertising ID, device information, app usage data, demographic information
Partners: Google AdMob, Facebook Audience Network, Unity Ads
Note: Premium subscribers are not subject to advertising data sharing.
Payment Processors:
Purpose: Process subscription payments and in-app purchases securely
Data Shared: Transaction information, purchase history, subscription status
Partners: Google Play Billing, Apple App Store
All service providers are contractually obligated to protect your data and use it only for specified purposes.
5.2. Legal Requirements
We may disclose your information if required to comply with legal obligations, enforce our Terms of Service, protect our rights, or prevent fraud or illegal activity.
5.3. Business Transfers
If we are involved in a merger, acquisition, or sale of assets, your information may be transferred. We will notify you before your data is transferred and becomes subject to a different Privacy Policy.
5.4. Aggregated and Anonymized Data
We may share aggregated, anonymized data that cannot identify you with analytics partners, research institutions, or public reports.
5.5. With Your Consent
We may share your information with other parties only with your explicit consent.
6. Subscriptions
6.1. Subscription Plans
Fitvi offers the following subscription options:
Free Plan: Basic fitness tracking with third-party advertisements
Premium Monthly: Full access to all features, ad-free experience, billed monthly
Premium Annual: Full access to all features, ad-free experience, billed annually (discounted rate)
6.2. Premium Features
Premium subscribers receive access to:
Ad-free experience throughout the App
Advanced workout plans and personalised programmes
Detailed fitness analytics and progress reports
Unlimited workout history and data export
Priority customer support
Early access to new features
Enhanced calorie and nutrition tracking
Heart rate zone training and analysis
Custom workout creation tools
6.3. Billing and Payments
Subscriptions are billed through Google Play Store (Android) or Apple App Store (iOS)
Subscription fees are charged at the beginning of each billing period
Prices are displayed in your local currency before purchase
All transactions are processed securely by the respective app store
6.4. Auto-Renewal
Subscriptions automatically renew unless cancelled at least 24 hours before the current period ends
Your account will be charged for renewal within 24 hours prior to the end of the current period
You can manage or cancel your subscription through your app store account settings
6.5. Free Trials
Free trial periods (if offered) will be clearly disclosed before purchase
If you do not cancel before the trial ends, you will be charged for a subscription
Trial eligibility is limited to new subscribers only
6.6. Cancellation
You can cancel your subscription at any time through your app store account
Cancellation takes effect at the end of the current billing period
You will retain access to premium features until the end of the paid period
Cancelling a subscription does not delete your account or fitness data
6.7. Refunds
All purchases are processed through Google Play or Apple App Store
Refund requests must be submitted through your app store within their refund period
We do not directly process refunds; contact Google or Apple customer support
In exceptional circumstances (billing errors, unauthorized charges), contact us at kitkeyxxz@outlook.com
6.8. Price Changes
We reserve the right to change subscription prices at any time
Price changes will not affect current subscribers until their next renewal
We will communicate changes at least 30 days in advance
6.9. Data Processing for Subscriptions
When you subscribe, we process the following data specifically for subscription management:
Subscription type, start date, and expiration date
Auto-renewal status and billing cycle
Feature access entitlements tied to your subscription tier
Cancellation and refund history
This data is retained for up to 7 years for financial record-keeping and legal compliance, even after account deletion.
Legal Basis (GDPR): Performance of contract, legal obligation
7. International Data Transfers
7.1. Where We Store Data
Your data is stored on Firebase (Google Cloud Platform) servers and with our payment and advertising partners, which may be located in the United States, European Union, or other countries where our partners operate data centers.
7.2. Safeguards
For transfers from the EU/EEA, we and our partners use Standard Contractual Clauses (SCCs), the EU-US Data Privacy Framework, and adequacy decisions by the European Commission.
More information:
Google: https://cloud.google.com/privacy/gdpr
Facebook: https://www.facebook.com/privacy/policies/data-transfer
8. Data Retention
8.1. How Long We Keep Your Data
Active Accounts:
Account information: As long as your account is active
Fitness and health data: As long as your account is active
Physical activity tracking data: As long as your account is active
Usage data: Up to 2 years
Subscription and billing records: Up to 7 years (legal requirement)
Advertising data: Up to 13 months
Crash logs: Up to 90 days
Deleted Accounts:
Most personal data deleted within 30 days of account deletion
Subscription and financial records retained for up to 7 years (legal compliance)
Backup systems may retain data for up to 90 days
Aggregated, anonymized data may be retained indefinitely
8.2. Legal Retention
We may retain certain data longer if required by law or for legal proceedings.
8.3. Anonymized Data
We may retain anonymized, aggregated data indefinitely for analytics and research purposes.
9. Your Privacy Rights and Choices
9.1. Rights for All Users
Access your profile and fitness data in App settings
Request a copy of your data by contacting us
Export your workout history and activity logs
Update your profile information in the App
Delete your account through App settings (all personal data deleted within 30 days)
Adjust app permissions in device settings
Disable physical activity tracking (may limit functionality)
Opt out of analytics tracking
Opt out of personalized advertising (see Section 15)
Unsubscribe from promotional emails via the unsubscribe link
9.2. Additional Rights for EU/EEA Users (GDPR)
You have the right to:
Right to Access: Request a copy of your personal data
Right to Rectification: Correct inaccurate or incomplete data
Right to Erasure ("Right to be Forgotten"): Request deletion of your data
Right to Restrict Processing: Limit how we use your data
Right to Data Portability: Receive your data in JSON or CSV format
Right to Object: Object to processing based on legitimate interests
Right to Withdraw Consent: Withdraw consent at any time
Right to Lodge a Complaint: File a complaint with your local supervisory authority (https://edpb.europa.eu/about-edpb/board/members_en)
Automated Decision-Making: We do not make automated decisions that significantly affect you without human review.
To exercise your rights: Email kitkeyxxz@outlook.com
Response Time: 30 days (extendable to 60 days for complex requests)
9.3. Additional Rights for California Residents (CCPA/CPRA)
Right to Know: Categories and specific pieces of personal information collected
Right to Delete: Request deletion of your personal information
Right to Opt-Out of Sale/Sharing for advertising purposes
Right to Non-Discrimination for exercising privacy rights
Right to Correct: Request correction of inaccurate information
Right to Limit Use of Sensitive Personal Information (health and fitness data)
To exercise your rights: Email kitkeyxxz@outlook.com
Response Time: 45 days (extendable to 90 days for complex requests)
10. Children's Privacy
Fitvi is intended for users aged 13 years and older. We do not knowingly collect personal information from children under 13 without verifiable parental consent. Users aged 13–17 should obtain parental or guardian consent before using the App.
If we discover we have collected data from a child under 13 without consent, we will delete the data immediately and terminate the account.
Parents can contact us at kitkeyxxz@outlook.com to review, delete, or refuse further collection of their child's data.
11. Data Security
11.1. Security Measures
Technical Safeguards:
Encryption for data in transit (TLS 1.3/SSL)
Encryption for data at rest (AES-256 via Firebase)
Secure authentication (Firebase Authentication with bcrypt password hashing)
Regular security monitoring and audits
Automatic security updates
Protection against SQL injection and XSS attacks
Payment Security:
All payment processing handled by Google Play or Apple App Store (PCI DSS compliant)
Fitvi does not store full payment card details
Subscription tokens and transaction IDs stored securely with encryption
Access Controls:
Restricted access to personal data on a need-to-know basis
Multi-factor authentication for administrative access
Regular access reviews and logging of data access
11.2. Your Responsibility
Keep your password secure and confidential
Use a strong, unique password (minimum 8 characters)
Do not share your account credentials
Log out on shared devices
Report suspicious activity immediately
11.3. Data Breach Notification
In the event of a data breach:
We will investigate and contain the breach immediately
Notify affected users within 72 hours (as required by GDPR)
Report to relevant authorities as required by law
Provide information about the breach and steps to protect yourself
11.4. Security Limitations
No method of transmission or storage is 100% secure. While we use industry-standard security measures, we cannot guarantee absolute security of your data. You use the App at your own risk.
12. Third-Party Services
12.1. Firebase (Google Cloud Platform)
We use Firebase Authentication, Firestore, Analytics, Crashlytics, Cloud Storage, and Cloud Functions.
Privacy Policy: https://firebase.google.com/support/privacy
Google Privacy Policy: https://policies.google.com/privacy
12.2. Advertising Networks (free version only)
Google AdMob: https://policies.google.com/privacy | Opt-out: https://adssettings.google.com
Facebook Audience Network: https://www.facebook.com/privacy/policy | Opt-out: https://www.facebook.com/ads/preferences
Unity Ads: https://unity.com/legal/privacy-policy
12.3. Payment Services
Google Play Billing: For Android in-app purchases and subscriptions
Apple App Store / StoreKit: For iOS in-app purchases and subscriptions
12.4. Analytics Services
Google Analytics / Firebase Analytics: Usage patterns and engagement
12.5. Links to Other Websites
The App may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. Please review their privacy policies before providing any information.
13. Advertising and Tracking Technologies
Advertising is displayed only in the free version of Fitvi. Premium subscribers do not see ads and are not subject to advertising data collection.
13.1. How We Use Advertising
We display third-party advertisements to support our free app
Ads are personalized based on your interests, app usage, and demographics
Ad revenue helps us maintain and improve the App
13.2. Types of Ads
Banner Ads: Small ads displayed at top/bottom of screens
Interstitial Ads: Full-screen ads shown at natural breaks
Video Ads: Short video advertisements (optional)
Rewarded Ads: Watch ads to unlock premium features temporarily
Native Ads: Ads integrated into app content
13.3. Ad Personalization
We and our advertising partners may use your age, gender, fitness goals, workout history, app usage patterns, device information, and inferred interests to create a profile for personalized advertising.
13.4. Ad Measurement and Attribution
We and our partners use tracking technologies to measure ad views and clicks, track conversions, optimize ad performance, and prevent ad fraud.
13.5. Opting Out of Personalized Ads
See Section 15 for detailed instructions.
14. Updates to This Privacy Policy
14.1. How We Update This Policy
We may update this Privacy Policy to reflect changes in our data practices, new features, applicable laws, new advertising or payment partners, or enhanced security measures.
14.2. Notification of Changes
We will notify you of material changes through:
In-app notification (pop-up or banner)
Email notification to your registered email address
Notice in the App before you continue using it
Updated "Last Updated" date at the top of this policy
Notice Period: At least 30 days before significant changes take effect.
14.3. Version History
Version 1.2 — February 2026: Added dedicated Subscriptions section (Section 6) and expanded Fitness Data usage disclosures (Section 4.3)
Version 1.1 — January 24, 2026: Added advertising section, physical activity tracking, enhanced sensor data collection
Version 1.0 — January 10, 2026: Initial release
You can request previous versions of this Privacy Policy by contacting us.
15. Opt-Out of Personalized Advertising
15.1. Device-Level Settings
Android:
Go to Settings → Google → Ads
Enable "Opt out of Ads Personalization"
Or reset your Advertising ID
iOS:
Go to Settings → Privacy & Security → Tracking → Disable "Allow Apps to Request to Track"
Go to Settings → Privacy & Security → Apple Advertising → Disable "Personalized Ads"
15.2. In-App Settings
Go to Settings → Privacy → Advertising → Toggle off "Personalized Ads"
You will still see ads, but they will not be personalized
15.3. Advertising Partner Opt-Outs
Google: https://adssettings.google.com
Facebook: https://www.facebook.com/ads/preferences
NAI: https://optout.networkadvertising.org
DAA: https://optout.aboutads.info
15.4. Limitations of Opt-Out
You will still see advertisements, but they will be generic/non-personalized
Opting out does not stop data collection for other purposes (analytics, fraud prevention)
You may need to opt out on each device separately
Clearing cookies/data may reset opt-out preferences
16. Do Not Track (DNT)
Our App does not currently respond to Do Not Track (DNT) signals. However, you can control tracking through device settings (see Section 15.1), in-app privacy settings, or advertising opt-out tools.
17. Legal Basis for Processing (GDPR)
Consent:
Collection of health and fitness data
Physical activity and sensor data tracking
Personalized advertising
Marketing communications
Analytics cookies (where required)
Performance of Contract:
Creating and managing your account
Providing fitness tracking and personalization
Delivering app services you requested
Processing subscriptions and payments
Legitimate Interests:
Improving app functionality and user experience
Analyzing usage patterns
Ensuring security and preventing fraud
Subscription fraud prevention
Customer support
Displaying non-personalized advertising
Legal Obligation:
Complying with applicable laws
Financial and tax record-keeping
Responding to legal requests
Protecting intellectual property rights
You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before withdrawal.
18. California Privacy Rights (CCPA/CPRA)
18.1. Categories of Personal Information Collected
In the past 12 months, we have collected the following categories:
Identifiers: Name, email address, device ID, advertising ID, IP address
Personal characteristics: Age, gender, fitness level
Health information: Weight, height, fitness goals, activity data, steps, calories, heart rate, sleep patterns, sensor data
Commercial information: Purchase history, subscription status, in-app transactions
Internet activity: Usage data, app interactions, ad interactions, search history
Sensory data: Accelerometer and gyroscope data, photos (if uploaded)
Inferences: Fitness level, preferences, interests derived from usage patterns
Sensitive Personal Information:
Health and fitness data
Precise geolocation (when enabled)
18.2. Sale or Sharing of Personal Information
Sale: We do NOT sell your personal information for monetary consideration.
Sharing for Advertising: We may "share" advertising identifiers and device data with advertising partners for cross-context behavioral advertising purposes (free version only). Premium subscribers are excluded from this sharing. You can opt out (see Section 15).
18.3. Your California Privacy Rights
California residents have the right to:
Know what personal information we collect, use, and share (up to 2 times per year)
Delete personal information (with some exceptions for legal compliance)
Correct inaccurate personal information
Opt-out of Sale/Sharing for cross-context behavioral advertising
Limit use of Sensitive Personal Information to purposes necessary to provide services
Non-discrimination for exercising privacy rights
To exercise your rights: Email kitkeyxxz@outlook.com
Response Time: 45 days (may extend to 90 days with notice for complex requests)
Appeals: If we deny your request, you may appeal by emailing us.
19. International Users
Depending on your location, you may have specific privacy rights under:
EU/EEA: GDPR rights (see Section 9.2)
California: CCPA/CPRA rights (see Sections 9.3 and 18)
Brazil: LGPD rights (access, correction, deletion, portability)
UK: UK GDPR rights (similar to EU GDPR)
Canada: PIPEDA rights (access, correction, challenge compliance)
Australia: Privacy Act rights (access, correction)
We comply with all applicable data protection laws in regions where the App is available.
20. How to Contact Us
For any questions, concerns, or requests regarding this Privacy Policy or our data practices:
Developer: KIkc
Email: kitkeyxxz@outlook.com
For specific requests, use these subject lines:
Data access requests: "Access Request"
Data deletion requests: "Deletion Request"
Data correction requests: "Correction Request"
Subscription/billing issues: "Subscription Issue"
Privacy questions: "Privacy Inquiry"
Security concerns: "Security Issue"
Opt-out requests: "Opt-Out Request"
Complaint: "Privacy Complaint"
We take all privacy inquiries seriously and will respond as quickly as possible.
21. Your Consent
By using Fitvi, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and sharing of your information as described.
For sensitive health and fitness data and physical activity tracking, you provide explicit consent when you create an account and enter your fitness information, use fitness tracking features, grant sensor and location permissions, enable physical activity tracking, or accept this Privacy Policy.
For personalized advertising, you provide consent when you accept this Privacy Policy and use the free, ad-supported version of the App.
You can withdraw your consent at any time by deleting your account through App settings, contacting us at kitkeyxxz@outlook.com, adjusting permissions in your device settings, opting out of personalized ads (see Section 15), or disabling specific features in app settings.
Summary of Key Points
✓ We collect account information, health/fitness data, physical activity sensor data, and usage information
✓ Fitness and health data is used only to provide your personal experience — never sold or shared with advertisers individually
✓ We track your physical activity using device sensors (accelerometer, gyroscope) to provide core fitness tracking
✓ Premium subscribers enjoy an ad-free experience with no advertising data collection
✓ Free users see personalized ads; opt-out is available via device settings or in-app controls
✓ Subscriptions are managed through Google Play or Apple App Store; Fitvi does not store payment card details
✓ Subscription billing records are retained for up to 7 years for legal compliance
✓ We use Firebase (Google) for hosting, authentication, analytics, and crash reporting
✓ We do NOT sell your personal information for money
✓ You can access, correct, and delete your data at any time
✓ We use industry-standard security measures including encryption (TLS 1.3, AES-256)
✓ We comply with GDPR, CCPA, and other applicable privacy laws
✓ Minimum age: 13 years old
✓ Contact us at kitkeyxxz@outlook.com for privacy questions
Last Updated: January 24, 2026
Version: 1.2
Effective Date: January 24, 2026
Fitvi
Developer: KIkc
Email: kitkeyxxz@outlook.com