Marketing Anaytics (Beginner)

Introduction

This course covers two major areas. The first area includes an introduction to marketing principles and marketing strategies. The second area includes the hands-on of marketing analytics by implementing the learnt marketing principles and business strategies in the first area through machine learning approaches.

Benefits of Learning the Programme

By the end of the programme, participants would be able:

· To implement essential elements and strategic value of marketing in marketing analytics

· To expose to current and comprehensive marketing technologies used by business organisations today in domestic and international settings

· To derive customer insights to inform business decisions by identifying and interpreting relationships between customer data

Duration

· 5 days

· 6 hours per day

Course Outline

· Understanding Marketing and the Marketing Process

· Product, Pricing, Place and Promotion Strategies

· Segmentation, Targeting, Differentiation and Positioning Strategies

· Consumer Behavior, Customer Relationship Management and Customer with Social Media

· Customer Data Cleaning and Manipulation

· Python Programming

· Customer Segmentation via Clustering Approach

· Predictive Analysis and Classification

Learning Methodology

· Lecture, case study and hands-on lab sessions

Pre-requisites

· Some basic knowledge of IT