Mid-Point Evaluation
Ryan Seewoolall (20137903)
Project Artistry, as it was named initially, is intended to be 3D Animation that houses a striking visual style, and a narrative that aims to leave audiences concepts to ruminate on. Set in a very near future, this animation will portray a man leaving his place of work in a dreary London, with little difference compared to what it is now, however the world has been consumed by a greed that leaves AI generation as the only art form left anymore. This animation intends to portray this via the excessive use of implied “AI generated” imagery for adverts in the environment. The animation itself will show this man heading home, but stopping to see a paper that a child is holding blowing in the wind. With the hopes of returning it to the child, the man catches it. The paper is adorned in crayon and is a coloured drawing done by the child, as this character sees this, he recognises that it is the first sight of unbridled creativity he has seen in what has felt like the longest time. This story aims to show audiences the true power that creativity can give us, it can make us feel, it can make us experience, and it can bring light into our lives, something that we as a society have taken very much for granted.
Over the duration of the project up to this point, I have recently just completed all forms of Pre-Production, and as such I am now set to continue onto Production. My Pre-Production has consisted of many vital tasks, the first task completed was an analysis of the brief we were provided. This was completed justly, and allowed me to accurately develop concepts for the next task of proposing my project concepts.
I had created 3 initial concepts and then, with the advice of my tutor, ultimately landed on one to fully develop. Project artistry was the most unique of the three, and was also the one that most resonated with me and my own beliefs.
Once I had developed my final proposal into a full document, I then moved on to my preliminary research task. This task took the longest, however it was irrefutably the most vital of them all, without it, I would have no basis for any aspect of my work, and would not be informed on what my work needs to truly be at its highest calibre.
After this I had begun the process of my experimentation, it was effective to carry out experiments that were exclusively relevant to my project, and as such, I had carried out multiple on Blender processes. As I hadn’t utilised Blender for animation yet, I wanted to ensure that I understood rigging and animation. I then experimented with lighting to ensure I had gotten a result I wanted.
Lastly, I had carried out me Pre-Production itself, which involved the creation of documents that would directly aid my Production process, this being concept art and a mood board.
In terms of progress, I deem that I am very much on track, as now I have the rest of the project time for my Production and final evaluation, which is approximately a month. According to my production plan I had made initially, I am on schedule, bordering on being ahead. Currently the production plan is off, as I hadn’t accounted for the holiday that I would be off for, and as such, the dates are incorrect, however, in terms of week counting, it is still viable to me. My plan is to carry out my production for the next 3 weeks, ultimately leaving around 1 week for my evaluation, which is overestimating likely. Finally, I have 1 week of contingency time that can be allotted to either of the two tasks I have left, it is likely that it may prove useful during my production as that cannot be quantified as easily a lot of the time.
So far, the work I have completely has met my expectations justly, and I am happy with the calibre of work I have produced up to this point. I have ensured that the work is accurately portraying my ideas, while ensuring I stay pertinent to the brief by often checking it as I carry out my work. The marking criteria acts as an effective guide for what the examiners may be looking for in my work, and therefore allowing me to meet those expectations.