This was the concept for my protagonist, I had drawn it with the focus on modelling in in 3D, hence the simplicity, but also the focus on shaping that will allow me to incorporate details effectively.

The Protagonist is the only model I will need as it will be the only fully rigged model

My design philosophy is inherently affected by my project's lighting, therefore many details on the model will be omitted by the silhouette effect. This means my model will need distinct features that will help the character stand out against the background. Due to this, I had added the chain of a pocket watch, and emphasised the coat's collar to protrude.

This design was rooted in my research around silhouette visual styles, as I wanted to work and ensure this character had a distinct silhouette that is recognisable against the background elements, hence the protrusion of the collar, and the addition of the pocket watch to give it a more unique element.

The storyboard for my animation is self-explanatory, it covers the general scenes and also gives me an indicator of what i will need or my animation in regards to props/assets.

The story will be short and silent, with a heavy focus on sound effects like rain and footsteps, really ensuring that the silence is stiffling, as a world without art would be devoid of music. 

As per what I learnt with sound design in my research, having the lacking soundscape allows me to cultivate the audience's emotions, therefore creating a sense of desolation and lonliness in the main character. Audiences will be able to feel what the character feels, which 

My environmental concept art is simple and mainly just outlines the general blueprint of the layout, as well as some of the architectural principles that I can apply to the buildings/environment.

Using Piccadilly Circus as a frame, I intend to utilise dreary brick buildings with a lot of the architecture removed, as currently the area hosts magnificent and ornate architecture, that in this hypothetical world would be removed and forsaken.

There is also a rudimentary top down blueprint, which will be vital to the modelling process.

As per my research, my environment has focuses on Generative AI billboards making sure they are prominently placed as to be visible frequently. As I had learned that most of my audience has a distate towards it's uses, so making these billboards evident in a lot of scenes, with billboards that build the world and explain the story, and will ensure the theme is clear

My mood board covers the general focus of a monochromatic art style, utilising some small choices of colour to emphasise how I want the picture to look in relation to the rest of the animation by using images like scenes from Typoman, a typically dreary and dull game, that uses colour to portray importance. I also included depth buffers, which I had learnt about in my experimentation too. With all of this compiled, I was able to ensure that I captured the exact aesthetic and feel I wanted for my animation