CALL FLOW and SCRIPTS
Opening script for all brands
“Thanks for calling! [Agent Name] here, your fashion expert. How may I assist you today?”
Opening script for Brylane Home
“Hi. Thank you for calling Brylane Home. This is [Your Name], how may I help you?”
Acknowledge request and confirm assistance
“Sure! I’ll be happy to assist you in placing your order.”
Account Verification
A. If system displayed an account – ask for the caller’s name and zip code:
“May I have your name and zip code please?”
B. If system did not find any account, pull up the account by:
a. Ask for the Yellow box number
“Let me just pull up your account. May I have the yellow box number on the back of your catalog please?
Once account has been found - “May I know who am I speaking with?”
b. Match CD - Ask for the caller’s name and zip code
“May I have your First Name, Last Name, and Zip Code please?”
Addressing your customer
Always call them by their last name. "Mr./Ms. [Customer's Last Name]
Ask for the blue box number/media key
“May I have the first four numbers in the blue box at the back of your catalog please?”
Order Entry
“Thank you! And now, let’s go shopping!”
If customer has an existing PLCC, click OTB
"I see you have a total of ($xxx) available credit for your order today. What's the first item you'd like to purchase?"
Confirm item name and ask for the size and color:
“That is a [V-neck tunic] and in what size and color please?”
“Thank you. Nice choice of color. Added it to your cart, May I have your next item number please?” - [Repeat until customer is done with all her items]
If an item/color is already sold out:
“I’m sorry the [Navy] color is already sold out, the only available colors are [Black; Pink; & White], and which one would you prefer instead?”
If an item is pre-order:
“I’m sorry, the [Raspberry] color is pre-order and I can have it reserved for you. Expected ship date is on [Date]. Shall we go ahead and add this to your cart?”
[If yes] -”There you go, I have added that to your cart, May I have your next item number please?”
If customer is done with her order:
“Let me now check-out your order…”
Add On offer
Agents are to offer first an add-on following the 5 Elements; Item Name, Page Number, F & B, 20% Discount, and Assumptive Close.
After the 5 Elements, agent can say... "I am happy to honor the discount for as many colors and sizes as you would like. Let me know which one to add!"
“And as a way of saying Thank you for shopping with me today…”
Offer flow (item name, page number, features & benefits, 20% discount, and assumptive closing)
“We have a [wide leg fine line jeans] on [page 12] of your catalog, that has an elastic waist band. Comfortable to wear perfect for your everyday activity. I can add this to your order today with a 20% discount. [I already have your size, what color would you prefer? / In what size and color shall we add?]” "I am happy to honor the discount for as many colors and sizes as you would like. Let me know which one to add!"
20% Customer’s Choice:
Initial: “As a thank you, enjoy 20% off a different color or size of your item! Which one should I add?”
Rebuttal Offer: If customer declines the additional color, then advice the customer, they may pick any item in their catalog for the 20% discount.
“I am happy to honor the 20% discount on a different item of your choice! Which item number would you like?”
Offer Gift Card (If prompted)
“Need a gift idea? Send a Full Beauty Gift Card. What amount can I get for you?”
“Let me now continue to Check-out…”
Confirm shipping
“Would you like to receive your order by [Monday, November 6] with express shipping for just an additional $11.99?” - read verbatim (as it is written)
“Is your billing and shipping address the same?” IF NO – add the shipping address
[PLCC Offer] – If appeared – Offer Initial Spiel and rebuttal spiel when applicable
Process Payment
If customer has PLCC account:
A. “I have placed this order on your [Woman Within] account.” [VERBATIM]
If none:
B. “How would you like to make your payment for today’s order, are we going to use your credit or debit card for today’s order?”
If customer will provide Visa, MasterCard, Discover or American Express, ask the following:
“May I have the name as it appears on the credit card?”
“Would you like us to keep the credit information on file?” then MASK the call when getting the credit card number, expiration date and security code (CVV).
If there is a credit card saved:
C. “Would you like to use the credit card on file?” If yes, “please verify the last 4 digits of the credit card and the security code (CVV).” (MASK the call when customer is providing CVV.)
If customer has Gift Cards or Rewards Certificate
"Before we finish up, did you want to apply any of your rewards or gift cards to cover your order? Let's apply them now, shall we?"
Email Capture
“Your shipping status, exclusive promotions, and email confirmation will be sent to what email address?”
A. “May I have your email address please?” – If no email on file or
B. “The email address we have on file is _____@____.com, is that correct?” – If there’s an email on file.
OPT-OUT – If no email provided or customer doesn’t have an email.
OPT-IN – If email was provided or the email address on file is correct.
“Let me now place the order…”
“And while waiting for the confirmation…”
[MRP Offer] – Offer the Member Rewards Program spiel and rebuttal spiel when applicable
Delivery Date: “You should receive your (available) items on Monday, February 26.”
Closing script (NPS)
“I have placed your order as you requested.”
“Until next time, dress to impress with [brand name]. Goodbye.”
Closing script for Brylane Home.
“I have placed your order as requested. I think we’re all set now. Thank you for calling. Have a nice day!”
Closing script for PLCC acceptance (All Brands).
“Kindly stay on the line for some important information regarding your new credit card, thank you.”