F-KNOT Branding, Pricing & Product Descriptions Guide

Since F-KNOT is a luxury streetwear brand, we need a strong brand identity, strategic pricing, and compelling product descriptions that align with high-end fashion. Let’s break it down:

BRANDING STRATEGY – ESTABLISHING F-KNOT’S IDENTITY

🔹 Brand Personality:

Luxury Meets Streetwear: A perfect blend of bold, edgy, and high-end fashion
Minimalist & Statement-Making: Clean designs but with standout details
Confident, Powerful, & Inclusive: Fashion for those who own their presence
Sustainability & Innovation: If using eco-friendly materials or modern tailoring.

🔹 Target Audience:

✔ High-fashion enthusiasts who love tailored streetwear
✔ Creatives, influencers, and entrepreneurs looking for statement pieces
✔ Luxury consumers who mix formal & casual wear effortlessly
✔ Young professionals & fashion-forward individuals

🔹 Brand Aesthetic & Visual Identity:

✔ Color Palette: Black, gold, white, and jewel tones for premium luxury
✔ Typography: Sleek, modern, and minimalistic fonts
✔ Logo & Tagline:

F-KNOT: Tied to Power. Designed for Impact.
Luxury Streetwear with an Edge.

💰 PRICING STRATEGY – SETTING A HIGH-END YET ACCESSIBLE PRICE POINT

Since F-KNOT positions itself as luxury streetwear, pricing should be competitive with brands like Fear of God, Off-White, Balenciaga, and Rick Owens.

🔹 Pricing Formula

Cost of Production + Branding & Marketing + Perceived Value = Retail Price

Entry-Level Pricing (Accessible Luxury) – Premium Casual Pieces
- Graphic Tees: $80 - $150
- Hoodies: $200 - $400
- Joggers & Tailored Pants: $180 - $350
Mid-Tier Pricing (Statement Pieces)
- Oversized Blazers: $500 - $1,000
- Longline Coats & Trench Coats: $800 - $1,500
- Luxury Sneakers & Boots: $400 - $900
Exclusive & Limited Editions (High-End, Limited Drops)
- Velvet & Satin Blazers: $1,200 - $2,500
- Custom-tailored tuxedos & Sets: $2,500 - $5,000
- Handcrafted Leather Accessories: $300 - $1,000

💡 F-KNOT Pricing Psychology:

✔ Premium without being unattainable – Allows customers to buy into luxury at different levels
✔ Limited Edition Drops – Creates exclusivity & higher demand
✔ Bundle Pricing – Discounted sets (e.g., blazer + joggers + accessories bundle)

🛍 PRODUCT DESCRIPTIONS – HIGH-END & COMPELLING COPY

Product descriptions should reflect luxury, craftsmanship, and exclusivity.

🔥 Oversized Luxe Blazer

💰 Price: $700
📌 Description:
Elevate your style with the F-KNOT Oversized Luxe Blazer, a perfect fusion of streetwear and luxury tailoring. Designed with sharp structured shoulders, a relaxed fit, and high-quality Italian wool, this blazer is ideal for both formal and casual styling. Satin-lined lapels add a touch of opulence, while the oversized silhouette brings a modern, effortless edge.

✔ Premium Italian Wool Blend
✔ Signature Satin-Lined Lapels
✔ Oversized Fit for a Bold Statement
✔ Limited Edition – Only 250 Pieces Available

👕 Style It With: F-KNOT Slim Tuxedo Joggers & Luxe Loafers.

🔥 F-KNOT Satin Stripe Joggers

💰 Price: $320
📌 Description:
Redefining street-luxe, the F-KNOT Satin Stripe Joggers combine tailored sophistication with effortless comfort. Designed with tapered tuxedo-inspired cuts, these joggers feature a sleek satin stripe down the side, giving them a polished, high-fashion edge. Whether paired with a blazer or an oversized hoodie, these joggers bridge the gap between formal and casual.

✔ Premium Cotton-Wool Blend for Ultimate Comfort
✔ Signature Satin Side Stripe for a Luxe Touch
✔ Elastic Waistband with Gold Metal Detailing
✔ Available in Midnight Black & Charcoal Gray

👕 Style It With: F-KNOT Oversized Blazer & Statement Sneakers.

🔥Tailored Street Hoodie

💰 Price: $350
📌 Description:
Not your average hoodie—the F-KNOT Tailored Street Hoodie brings elegance to casualwear. Featuring a structured fit with tuxedo-style stitching, this hoodie blurs the line between luxury and street fashion. Made from premium organic cotton, it’s designed for comfort, confidence, and effortless cool.

✔ Structured Silhouette for a Refined Look
✔ Luxury Satin Hood Lining for an Elevated Touch
✔ Minimalist Embroidered F-KNOT Logo
✔ Colors Available: Onyx Black, Sapphire Blue, Ivory White

👕 Style It With: Luxe Joggers or Satin-Lapelled Blazer.

🔥 F-KNOT Velvet Blazer (Limited Edition)

💰 Price: $1,500
📌 Description:
Command attention with the F-KNOT Velvet Blazer, designed for those who own the room. Crafted from hand-selected deep jewel-tone velvet, this blazer is a true statement of luxury. Satin-lined lapels, structured shoulders, and a flawless tailored fit make it perfect for upscale events, red carpets, or high-fashion styling.

✔ Handcrafted from Premium Velvet
✔ Satin-Lined Lapels for an Elegant Finish
✔ Precision Tailoring for a Sharp Silhouette
✔ Exclusive Edition – Only 100 Pieces Worldwide

👕 Style It With: A monochrome turtleneck & patent leather loafers.

🔥 F-KNOT Leather Harness Belt

💰 Price: $250
📌 Description:
A fusion of edgy and elegant, the F-KNOT Leather Harness Belt is the ultimate statement accessory. Made from 100% premium leather, this belt features adjustable gold buckles and a modern structured fit. Wear it over an oversized blazer or layered hoodie for a bold, avant-garde look.

✔ Handcrafted Premium Leather
✔ Gold-Plated Adjustable Buckles
✔ Unisex Design – Wear It Your Way
✔ Limited Edition Release

👕 Style It With: F-KNOT Oversized Blazer or Tuxedo-Inspired Hoodie.

F-KNOT Pricing for Middle-Class & Upper-Middle-Class Consumers

To make F-KNOT accessible yet premium, we need to balance luxury appeal with reasonable pricing that fits middle-class and upper-middle-class buyers.

Product Category Middle-Class Pricing ($) Luxury Price($)

Graphic Tees $80 - $150 $50 - $90

Hoodies $200 - $400 $120 - $250

Joggers & Tailored Pants $180 - $350 $100 - $200

Oversized Blazers $500 - $1,000 $250 - $500

Longline Coats & Trench Coats $800 - $1,500 $400 - $800

Sneakers & Boots $400 - $900 $150 - $400

Velvet & Satin Blazers $1,200 - $2,500 $500 -$1,000

Leather Accessories $300 - $1,000 $100 - $300

💡 Why This Pricing Works:
✔ Affordable Luxury – Competitive with brands like Hugo Boss, Armani Exchange, and AllSaints.
✔ Aspirational Yet Accessible – Not ultra-high-end, but premium enough to feel special.
✔ Allows for Limited-Edition Drops – Occasional higher-end pieces keep exclusivity.

🛍 F-KNOT Middle-Class Product Descriptions & Pricing

🔥 1. Oversized Luxe Blazer – $350

📌 Description:
A bold fusion of streetwear and tailored luxury, the F-KNOT Oversized Luxe Blazer features a modern relaxed fit, structured shoulders, and a sleek, minimalistic design. This blazer makes a powerful statement whether styled with joggers or dress pants.

✔ Premium Wool Blend with Satin-Lined Lapels.
✔ Relaxed Fit for a Contemporary Look.
✔ Available in Black, Charcoal, and Midnight Blue.

👕 Style It With: F-KNOT Slim Joggers & Chunky Sneakers.

🔥 2. Satin Stripe Joggers – $120

📌 Description:
Comfort meets luxury tailoring with the F-KNOT Satin Stripe Joggers. These joggers redefine casual sophistication by featuring a tapered fit and signature side stripe. Perfect for streetwear lovers and trendsetters.

✔ Premium Cotton-Wool Blend.
✔ Gold Metal Drawstrings for a Luxe Touch.
✔ Elastic Waistband for Maximum Comfort.

👕 Style It With: F-KNOT Oversized Hoodie & Sneakers.

🔥 3. Tailored Street Hoodie – $150

📌 Description:
A luxury take on the classic hoodie, featuring a structured silhouette, tuxedo-style detailing, and satin-lined hood. This hoodie bridges the gap between street and high fashion.

✔ Soft Organic Cotton Fabric.
✔ Minimalist Embroidered F-KNOT Logo.
✔ Available in Onyx Black, Sapphire Blue, & Ivory White.

👕 Style It With: Luxe Joggers or an Oversized Blazer.

🔥 4. F-KNOT Velvet Blazer (Limited Edition) – $750

📌 Description:
Crafted from premium deep-jewel-tone velvet, this blazer is designed for fashion-forward individuals. The sharp tailoring, structured shoulders, and satin lapels make this a standout piece for special occasions.

✔ Handcrafted from High-Quality Velvet
✔ Signature Satin-Lined Lapels for Elegance
✔ Available in Emerald Green & Midnight Burgundy

👕 Style It With: Monochrome Turtleneck & Loafers

🔥 5. F-KNOT Leather Harness Belt – $120

📌 Description:
A fusion of edgy and luxury, this harness belt is the ultimate statement piece. Made from 100% premium leather with adjustable gold buckles, it’s the perfect way to elevate a street-luxe look.

✔ Handcrafted from Premium Leather
✔ Gold-Plated Adjustable Buckles
✔ Unisex Design – Wear It Your Way

👕 Style It With: Oversized Blazer or Streetwear Hoodie

🤵 Tuxedo vs. Suit: What’s the Difference?

A tuxedo and a suit may look similar, but they differ in formality, fabric details, and styling. Here’s a breakdown:

🔹 2. When to Wear a Tuxedo vs. a Suit?

🕴 Wear a Tuxedo If:

✔ Attending a black-tie event, gala, award ceremony, or luxury wedding
✔ You want a highly formal, elegant, and classic look
✔ The dress code specifies "black tie"

👔 Wear a Suit If:

✔ Attending a business meeting, semi-formal wedding, or evening party
✔ You want a versatile, stylish, and comfortable outfit
✔ You want to dress up without being overly formal

🔹 3. Key Styling Differences

🔥 Tuxedo Styling Tips

✔ Always pair with a bow tie for a traditional look
✔ Stick to black, navy, or deep jewel tones for timeless elegance
✔ Patent leather shoes or velvet loafers work best

🔥 Suit Styling Tips

✔ More versatile—can be styled with a tie or open-collar shirt
✔ Pair with dress shoes or luxury sneakers for a modern twist
✔ Can be worn in various colors and patterns

🤵 Final Verdict: Tuxedo vs. Suit?

If you want to look ultra-formal and elegant, go with a tuxedo. A suit is the better choice if you need something more versatile for business, casual, or semi-formal settings.

THANK YOU!