Akari is a high school junior obsessed with "oshi" Masaki Ueno, a member of the popular J-Pop group Maza Maza. She writes a blog devoted to him, and spends hours addictively scrolling for information about him and his life. Desperate to analyze and understand him, Akari hopes to eventually see the world through his eyes. It is a devotion that borders on the religious: Masaki is her savior, her backbone, someone she believes she cannot survive without--even though she's never actually met him.
When rumors surface that her idol assaulted a female fan, social media explodes. Akari immediately begins sifting through everything she can find about the scandal, and shares every detail to her blog--including Masaki's denials and pleas to his fans--drawing numerous readers eager for her updates.
But the organized, knowledgeable persona Akari presents online is totally different from the socially awkward, unfocused teenager she is in real life. As Masaki's situation spirals, his troubles threaten to tear apart her life too. Instead of finding a way to break free to save herself, Akari becomes even more fanatical about Masaki, still believing her idol is the only person who understands her.
A blistering novel of fame, disconnection, obsession, and disillusion by a young writer not much older than the novel's heroine, Idol, Burning shines a white-hot spotlight on fandom and "stan" culture, the money-making schemes of the pop idol industry, the seductive power of social media, and the powerful emotional void that opens when an idol falls from grace, only to become a real--and very flawed--person.
My Rating:
☆☆☆☆
Dates Read: February 14, 2023
Initial Publication Date: September 2020
Translation Published: November 2022
Author Origin: Japan (Shizuoka)
Tone (via NoveList): Thought-provoking
Writing Style (via NoveList): Richly Detailed, Engaging
Major Characters:
Akari
Masaki Ueno
An interesting, almost cautionary look into social media and fandom culture in Japan through the eyes of a teenage girl drowning in her obsession over her favorite idol, a singer in a J-Pop group. Even before her idol falls from grace following rumors of his assault on a fan, teenage protagonist Akari spends much of her time blogging about her interests and spending time online talking with other fans, and spending all her money on merchandise. This sort of behavior is to be expected of passionate teenagers, of course, but readers watch as Akari takes it to an unhealthy extreme, doubling down on her enthusiasm after her idol begins to lose favor with the public and with fans.
This was a very short read, but a good one nonetheless. I couldn’t help but feel sorry for Akari as her obsession starts to impact her schoolwork, her mental health, her physical health, and her relationships with family and friends.
Another interesting note: the author was still a teenager herself when she wrote this!