The structure of your website is one of the most important components when it comes to SEO.
It affects how search engines crawl and index your content, how users navigate your site, and how users are exposed to your content.
It also determines how users find your site in the first place — whether they're browsing the web or looking for a specific item.
By having a well-structured website, you're more likely to achieve high rankings in search engines.
Your site’s structure is the way that the different pages on your site are linked to each other using internal links.
Your site’s internal linking structure affects how search engines understand the content on your site and how users navigate from one page to another.
A well-structured site will help search engines understand the content on your site and help users find their way around.
A good internal linking structure is also critical for usability: it helps users navigate your site, keep them on the right track, and find the information they’re looking for.
Learn more about web page structure.