For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts and make new connections.
You can attend industry events, join relevant Facebook groups, and reach out to other bloggers and influencers. You can also build your own reputation by writing quality content that gets shared and linked to.
Good link building is all about building good relationships. In search engine optimization (SEO), the key to getting your web pages to the top of search results is getting other websites to link to you.
But for a page to get to the top of the results for a given search query, it needs to get past the front page of results — which means it needs to perform well in a number of other areas as well. And for that to happen, you need to build those relationships.
For many years, the strategy of choice when it came to building links was quantity over quality. You'd send out a bunch of cheap queries, build a database of short, low-quality backlinks, and then sit back and watch the rankings improve overnight.
While this strategy certainly works, it's become far less effective in today's SEO landscape.
For good ranking positions, you need to have Link Building Techniques with your target market — and that means building quality, not quantity, of course.