Trader Joes

Created chalkboard and handwritten signage for all store products increasing sales by 198% within 9 months at Store 147, Topanga Canyon. Developed strategies for maximum sales combining informative language, engaging typography, visual design, and strategic layouts. Managed a team of 3 artistic resident crew members under the guidance of the district supervisor, completely shifted the store from product signage that was computer generated to handwritten aesthetic.

2001 - 2007