Uncomplexion is a concept skincare brand developed with the neurodiverse community in mind. Difficulty maintaining a daily routine is a common struggle among sufferers of ADHD and similar disabilities, therefore Uncomplexion aims to simplify this routine, whilst encouraging healthy habits and doing the best for your skin. 

The unique selling point of this brand lies in its chemical composition and its carefully considered packaging design. Uncomplexion’s luxury skincare set consists of the bare essentials of a skincare routine – cleanser, toner, serum, and moisturiser. All four of these products are infused with caffeine; not only is this chemical healthy for the skin, but it is a stimulant drug, frequently used by sufferers of ADHD in order to self-medicate. It is easily absorbed through the skin, and consuming caffeine this way is healthier and more controlled than consuming it through addictive caffeinated beverages. The source of the drug for this brand was decided to be guarana beans – a Brazilian plant containing double the caffeine that coffee or cacao beans hold. Their bright shells and high contrast is eye-catching and vibrant, hence the heavy influence on the visuals of the case. 

We at Uncomplexion are familiar with the difficulty of forming habits with ADHD. Therefore, to design the packaging for these products in the most helpful way possible, we consulted individuals with the disability to gauge a general consensus as to the best way to do this. Left-to-right, in order of use, was the agreed upon design. From there, a design was born to mirror the manner in which a guarana bean opens to ripe. The parallel between the product and its origin creates an interesting visual that sets Uncomplexion aside from brand competitors. Regarding brand competitors, there are no products on the market currently developed with the neurodiverse community in mind – recommendations include brands such as Faace, selling 2-in-1 products to minimise a skincare routine. Mixed skincare such as this often does not work for many skin types, which is why Uncomplexion aims to remove the complexity from your routine while striving to maintain your complexion. 

Setting the brand aside from its competitors further is the luxury of its packaging, and the experience the consumer can expect. Using Antalis’ Olin colours Cherry Red and Oyster creative papers, the Uncomplexion luxury skincare set comes in a reusable carry case that doubles as its own storage container. The case mirrors the colours and the opening mechanics of a guarana bean, and can be placed perpetually open due to its strong cardstock – this creates an eye-catching and functional holster for the products in a comprehensive order. The case can then be tied up and taken out and about as a stylish red sleeve, complete with exquisite debossing and UV spot varnish. 

Due to its multi-use design, the case remains highly sustainable as a storage container, carry case, and strong and unique packaging. To encourage purchasers to think green, and continue to reuse their case, Uncomplexion developed an app for its users to purchase refills – in each initial purchase of an Uncomplexion skincare set, a leaflet with our story can be found with one of six sections of a caffeine design on the back. These can be photographed in the app, and registered onto a stamp set, which when completed will provide a one-time-use code to order a free refill set. Refills would come in biodegradable coated paper packaging, each with a new leaflet containing new information and a new design part, and would be delivered in partnership with Green Courier – the UK’s leading environmentally-friendly couriers. Not only does this encourage responsible consumption and production, in line with the UN Sustainable Development Goals, Uncomplexion falls in line with many such as gender equality (marketing to a demographic containing any gender or orientation), reduced inequalities (providing products to a disabled community), good health and wellbeing (encouraging those with similar neurological disabilities to maintain healthy skincare), quality education (educating less ware individuals about ADHD and other neurodiverse communities), and decent work for all (guarana beans sourced through fairtrade).