Team Comparison by Numbers of Clicks
Team Comparison by Numbers of Clicks
Campaign 1: 6 clicks
Campaign 2: 1 7 clicks
Campaign 3: 8 clicks
Campaign 4: 110 clicks
Campaign 5: 3 clicks
Campaign 6: 7 clicks
Campaign 1: 26 clicks
Campaign 2: 14 clicks
Campaign 3: 17 clicks
Campaign 4: 70 clicks
Campaign 4: 4 clicks
Campaign 6: 8 clicks
Each team played a significant role in developing the target audience's awareness of the Grove City College Graduate Program
Every time we had a campaign, the artifact of the team that had the most clicks were posted to the Grove City Graduate School LinkedIn page as a permanent post.
Each team worked hard to achieve desirable results Team's, and three of our paid artifacts ended up with the most clicks. (Refer to button above)
Team One's initial ad targeted a small audience and focused on the state of Pennsylvania only
Initial ads did not generate a lot of engagement as listed above
They successfully generated 110 clicks in their 4th campaign through reshaping their demographics.
Even though Digital Marketing does not have a set of do's and don't, It is important to keep in mind that reaching a larger audience can boost one's ability to be successful in their awareness stage.
Compared to the other teams, team two's initial ad satisfied the first stage of the funnel.
There was a drop in engagement in both the second and third ads as listed above.
The drop might have had to do with the change of image that was the artifact; from a Grove City Colleg sign to a college student walking to class.
They went from 17 to 70 clicks after changing the background which was quite an increase.
" It was a great learning experience"
REFERENCE: https://www.linkedin.com/school/gcc-masters/