Developed awareness of Digital Marketing and E-Commerce in  General.

Built customer journey maps to identify pain points in website creation. 

Utilize the marketing funnel to create content that meets customer's specific needs.

Created SMART Marketing goals to increase audience awareness of the Grove City College graduate program

Utilized Canva to create image ads that drew over 100 people's attention to the program 

Analyzed LinkedIn Ad data to identify barriers within marketing campaign strategies.

Responded to customer complaints and compliments through Coursera lab built by the Google Digital marketing team.

Professionally created apology emails to correct mistakes by following Google's apology content guidelines.

Carefully familiarized with common mistakes in Digital Marketing to become proficient.

Utilized MailChimp to create quality emails that embrace email marketing automation such as email segmentation. 

Composed personalized emails including coupons to build customer trust and loyalty.

Utilized Google analytics through Cousera lab  to get a better description of data. 

Familiarized with E-commerce platform such as Shopify.

Increased the number of Clicks on LinkedIn ad from 4 to 70 clicks by optimizing customer persona.