Face 5: Market Status

The market for plagiarism detection supports the import and export of content and infrastructure. As such, local companies offering similar services can be substituted. In fact, the current explosion of Generative AI writing tools has spurred many similar competing services to Turnitin, some at cheaper prices. Turnitin has similarly developed such tools but the key differentiating feature of Turnitin remains its large database for comparing submitted works. 

In 2021, the global anti-plagiarism software market was valued at US $737 million and was projected to grow to US $4.8 billion by 2030 (source: Acumen Research and Consulting). With the increasing use of generative AI tools, this projection is not only expected to be met, but surpassed easily, especially in the North American market.