Face 4: Global Target

The main target of Turnitin is the wired Anglophone Countries (USA, Canada, UK, Australia, and New Zealand). Their proprietary database contain mainly English written works. 

However, non-English use of Turnitin has greatly increased in recent years (see Figure below). 

Turnitin does strive to offer a more inclusive service by expanding their database of content to include up to 176 non-English languages. Their feedback studio and similarity reports can can compare submissions for more than 40 languages producing translation similarity reports in both English and the submitted language.