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Keynotes
Tomáš Šprlák
Tomáš Šprlák
Tomáš Šprlák works in the field of career guidance with a focus on developing practical tools and programmes for different groups. He has experience from public employment services in Slovakia and from managing guidance services for adults in France. He has also contributed to quality assurance of guidance provision at European level.
Currently, he is involved in the Exploring Green Guidance Erasmus+ project and is a board member of Lab Green Guidance, a francophone network of practitioners integrating sustainability into career guidance.
Keynote abstract
Keynote abstract
"Rethinking careers for a sustainable future"
"Rethinking careers for a sustainable future"
Career guidance has long operated within paradigms shaped by economic growth, individual choice, and labour market alignment. Yet in the context of climate breakdown, ecological limits, and widening inequalities – these models seem no longer sufficient and more and more disconnected with reality. Green guidance emerges as both a critique and a proposal: it challenges individualistic, market-driven frameworks, questions the narratives of success, competitiveness, acceleration, growth, performance, and conformism, and opens space for approaches that integrate sustainability, justice, and collective well-being.
This keynote will explore three rationales of green guidance: technocratic (focusing on green skills and labour market needs), developmental (supporting individuals to navigate and thrive in the green transition), and emancipatory (empowering people to reshape structures and advocate for a just transition). Drawing on research and practitioner insights from across Europe, it will highlight practical tools, ethical dilemmas, and new imaginaries that allow career guidance to become part of the response to the multiple crises of our time.
Rather than asking only “how do we fit people into today’s jobs?”, green guidance asks: what kind of work, education, and futures are worth creating – for people, communities, and the planet?
Panelists
Dr. Jaana Kettunen
Dr. Jaana Kettunen
Dr. Jaana Kettunen is an internationally recognized Professor of Guidance and Vice-director at the Finnish Institute for Educational Research (FIER), at the University of Jyväskylä. She is the current President of the International Association for Educational and Vocational Guidance (IAEVG). Her research has a strong international orientation and revolves around career guidance practices, practitioner training, quality, strategic leadership and public policy development, with a special interest in the design and use of information and communication technology in career guidance.
Dr. Kettunen’s influence extends well beyond academia, as she collaborates with international organizations, including the European Commission, Cedefop, the European Training Foundation, OECD, ILO, and UNESCO. Her work bridges research and practical application. In recognition of her outstanding contributions to the field, Dr Kettunen has received several prestigious honours, including the IAEVG-APCDA Academic Excellence Award and the NCDA International Practitioner Award.
https://ktl.jyu.fi/en/staff/kettunen-jaana
Dace Briede-Zālīte
Dace Briede-Zālīte
Dace Briede-Zālīte is an experienced career education and career development professional and Chair of the Latvian Career Development Support Association (LKAAA). She serves as Director of Training and Productivity at Tet, Latvia’s leading telecommunications and technology company. With more than twenty years of experience, her work focuses on career guidance practices, practitioner training, inclusive education, youth employability, and leadership development, Her work effectively bridges corporate practice, education, and social responsibility, promoting the view that career is not only about employment but about realizing one’s potential through lifelong growth and meaningful contribution.
Dace holds a Chartered Institute of Personnel and Development (UK) Level 7 qualification in Human Resource Management (2024) from the University of Westminster, further strengthening her expertise in strategic people development and organizational learning and is a licensed international “Goal Mapping” trainer. Her influence extends beyond the organizational and national level through her participation in the IAEVG as national correspondent for Latvia and contributions to the 2023 NICE Academy in Liepāja. In recognition of her contribution to advancing career guidance and personal development in Latvia, Dace Briede-Zālīte has been honoured with the National Career Guidance Award in 2020.
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