A European Marketing Research Online Seminar by
EMAC's Marketing Research SIG
Current Organizers: Bart Bronnenberg (Tilburg), Anja Lambrecht (LBS), Thomas Otter (Frankfurt), Dominik Papies (Tuebingen), Stephan Seiler (Imperial College London)
All talks are at 14:00 CEST until 26 October and CET after, except when stated otherwise below. Please join our mailing list so we can inform you about updates and changes. Click here for a Google calendar or here for the iCal link.
October 9, Vedha Ponnappan (Indian Institute of Management Udaipur)
Do Influencers, Testimonials and Microcredit Impact Healthcare Subscription Uptake? Abstract. Zoom Link
October 30, Christian Peukert (HEC Lausanne)
Does AI Displace or Complement Web Traffic? Abstract, Zoom Link
November 27, Brett Hollenbeck (UCLA)
Misinformation and Mistrust: The Equilibrium Effects of Fake Reviews on Amazon.com, Abstract, Zoom Link
December 18, Raph Thomadsen (Washington University )
tba. Paper, Zoom Link
All talks are at 14:00 CET until 30 March and CET after, except when stated otherwise below. Please join our mailing list so we can inform you about updates and changes. Click here for a Google calendar or here for the iCal link.
February 27, Anita Rao (Georgetown)
How do Tax Policies Impact Health-Relevant Purchasing? Evidence from a Temporary Soda Tax. Abstract , Zoom Link
March 27, Matteo Courthoud (Zalando)
Comparing Observational and Experimental Causal Inference: Lessons from an Encouragement Design Experiment. Abstract, Zoom Link
April 24, Pranav Jindal (Indian School of Business)
Gender Differences in Bargaining and Selling
Abstract, Zoom link
May 22, Elea Feit (Drexel)
Effects of click-to-cancel on consumer engagement. Abstract, Zoom Link
All talks are at 14:00 CEST until 27 October and CET after, except when stated otherwise below. Please join our mailing list so we can inform you about updates and changes. Click here for a Google calendar or here for the iCal link.
November 7, Jonne Guyt (Amsterdam)
Retiring the Store Flyer: Effects of Ceasing Print Store Flyers on Household Grocery Shopping Behavior. Paper, Zoom Link
November 21, Zhenling Jiang (Wharton)
A Pre-Trained Estimator for Consumer Search Model. Paper, Zoom Link
December 5, Dennis Fok (Erasmus)
Modelling Customer Journeys with Transformers, Abstract , Zoom Link
December 19, Yesim Orhun (Michigan)
Advertising and Disparities in Mortgage Refinancing, Zoom Link
All talks are at 14:00 CET until 31 March and CEST after, except when stated otherwise below. Please join our mailing list so we can inform you about updates and changes. Click here for a Google calendar or here for the iCal link.
March 7, Paulo Albuquerque (INSEAD)
Does fMRI Data Improve Predictions of Product Adoption by Store Managers and Sales to Consumers for Consumer-Packaged Goods? Abstract
March 21, Stephan Seiler (Imperial College London)
Demand Estimation with Text and Image Data. Paper
April 4, Sebastian Gabel (Erasmus University)
In-Store Coupon Effectiveness: Evidence from a Large-Scale Field Experiment. Paper, Zoom link
April 18, Bryan Bollinger (NYU)
Sustainable Product Profit Potential and Availability. Abstract, Zoom link
May 2, Anthony Dukes (USC)
Assessing the Antitrust Liability of Vertical Restraints. Abstract, Zoom link
All talks are at 14:00 CEST until 29 October and CET after, except when stated otherwise below. Please join our mailing list so we can inform you about updates and changes. Click here for a Google calendar or here for the iCal link.
October 19, Johannes Kasinger (Tilburg)
Shrouded Sin Taxes. Paper, Zoom link
November 2, Runshan Fu (NYU)
Unequal Impact of Zestimate on the Housing Market. Abstract, Zoom link
November 16, Kristopher Keller (UNC)
The Dark Side of Bottle Bills: How Price Increases, Rather than Bottle Deposits, Generate Sales Losses for Retailers. Paper, Zoom link
November 30, Mimansa Bairathi (UCL)
Gender Disparity in Online Reputation: Evidence from an Online Labour Market. Paper, Zoom link.
All talks are at 14:00 CET until 26 March and CSET after, except when stated otherwise below. Please join our mailing list so we can inform you about updates and changes.
January 12, Nadia Abou Nabout (WU Vienna)
Natural Affect DEtection (NADE): Inferring emotional expression from text through emojis. Abstract
January 26, Hortense Fong ( Columbia)
A Theory-Based Explainable Deep Learning Architecture for Music Emotion. Paper, Zoom link
February 16, Kathrin Gruber (Erasmus University Rotterdam)
A General Bayesian Approach to Quantile Regression with Applications in Marketing and Economics. Paper, Zoom link
February 23, Jochen Hartmann, Technical University Munich
To Be Clear: Ambiguity in Multi-Modal Digital Ads Can Be a Double-Edged Sword. Paper, Zoom link
March 9, Itai Ater (Tel Aviv University)
Price Saliency and Fairness: Evidence from Regulatory Shaming. Paper, Zoom link
March 23, Rafael Greminger (UCL)
Time Allocation and Multi-Category Search. Abstract, Zoom link
April 6, Sam Hui (University of Houston)
Understanding Shoppers' Attention to Price Information at the Point of Consideration using In-Store Ambulatory Eye-Tracking. Zoom link
April 20, Ayelet Israeli ( Harvard Business School)
Using GPT for Market Research. Paper, Zoom link
May 4, Peter Ebbes (HEC)
Leveraging Repeated Marketing Interventions for Effective Targeting/Personalization . Abstract, Zoom link
June 1 , Kusum Ailawadi (Dartmouth University)
Drivers of Private Label Supply by National Brand Manufacturers and Outcomes for their National Brands: A Generalizable Empirical Analysis.
Paper, Zoom link
All talks are at 14:00 CEST until 30 October and CET after, except when stated otherwise below. Please join our mailing list so we can inform you about updates and changes.
September 22, 2022 at (15:00 CEST:) Dante Donati (Columbia Business School)
The End of Tourist Traps: A Natural Experiment on the Impact of Tripadvisor on Quality Upgrading. Paper
September 29, 2022 at (15:00 CEST): Sanjog Misra (University of Chicago Booth School of Business)
Algorithmic Nudges. Abstract
October 20, 2022: Xinrong Zhu (lmperial College Business School)
Inference and Impact of Category Captaincy. Paper
October 27, 2022 at 12:00 (NOON): Harald van Heerde (UNSW)
Vulture Marketing: How Competitor Brands Can Capitalize on Brand Delistings. Abstract
November 10, 2022: Raluca Ursu (NYU Stern)
Product Revisits and Consumer Consideration Sets. Paper
December 8, 2022: Santiago Gallino (The Wharton School)
Algorithmic Assortment Curation: An Empirical Study of Buybox in Online Marketplace. Paper
All talks are at 14:00 CET until March 27th and CEST after, unless indicated otherwise. Please join our mailing list so we can inform you about updates and changes. Click here for a Google calendar or here for the iCal link.
January 27: Prasad Vana (Tuck School of Business)
Modelling the Role of Ranking Algorithms in Crowdfunding. Abstract
February 10: Jean-Pierre Dubé (University of Chicago, Booth School of Business)
Non-parametric Estimation of Habitual Brand Loyalty. Abstract
February 24: Daniel Guhl (Humboldt University, Berlin )
Digital Content Variety and Customer Subscription Behavior. Abstract
March 10: Yiting Deng (UCL School of Management)
The Effects of Surge Pricing on Driver Behavior in the Ride-Sharing Market: Evidence from a Quasi-Experiment. Paper
March 24: Els Gijsbrechts (Tilburg University)
“Logging Off”: On Consumer Disengagement in Online Grocery Shopping. Paper
April 7: Daniela Schmitt (Nova School of Business and Economics)
How Much Content Should Be Paid? Managing Freemium Along The Customer Journey. Abstract
April 21: Andrey Simonov (Columbia University)
Do Suspense and Surprise Drive Entertainment Demand? Evidence from Twitch.tv. Paper
May 5: Oded Netzer (Columbia University)
Automating the B2B Salesperson Pricing Decisions: A Human-Machine Hybrid Approach. Paper
May 19: Alina Ferecatu (Rotterdam School of Management, Erasmus University)
Categorisation Meets Prospect Theory: Distorted Perceptions of Probabilities and Outcomes Crossing Categorical Boundaries. Abstract
June 2: Eva Ascarza (Harvard Business School)
Less is More: Using Short-term Signals to Overcome Systematic Bias in Long-run Targeting. Abstract
June 23: Xiaolin Li (London School of Economics)
Is Relevancy Everything? A Deep Learning Approach to Understand the Coupling of Image and Text. Abstract
All talks are at 14:00 CEST until November 7th and CET after, unless indicated otherwise. Please join our mailing list so we can inform you about updates and changes. Click here for a Google calendar or here for the iCal link.
October 7: Vladimir Pavlov (UCL School of Management)
The Price of Fairness: Equity and Efficiency in Retail License Allocation. Paper
October 14: Shrabastee Banerjee (Tilburg University)
Reference Price Effects in Vacation Rental Markets. Abstract
October 21: Harry Zhou (UCL School of Management)
Flash Pass. Paper
October 28: Rob Waiser (London Business School)
Incentives and Burnout: Dynamic Compensation Design with Effort Cost Spillover. Abstract
November 4: Unnati Narang (University of Illinois, Urbana-Champaign)
Going Backward to Move Forward? Backward Compatibility and the Sales of Previous and New Generation Videogame Products. Abstract
November 11: Yijun Chen (Imperial College)
Utilizing Social Network Structure to Prevent the Spread of User Attrition. Paper
November 18: Hernan Bruno (University of Cologne)
Driving Mobile App User Engagement through Gamified Rewards: A Hidden Markov Model Approach. Abstract
November 25: George Knox (Tilburg University)
What do Recommender Clicks Cause? Evidence from an A/B Test. Abstract
December 2: Matthias Rodemeier (Bocconi University)
Buy Baits and Consumer Sophistication: Theory and Field Evidence from Large-Scale Rebate Promotions. Paper
December 9: Daniel Ershov (Toulouse School of Economics)
The Effects of Advertising Disclosure Regulations on Social Media: Evidence From Instagram. Paper
All talks are at 14:00 CET until March 28th and CEST after, unless indicated otherwise. Please join our mailing list so we can inform you about updates and changes. Click here for a Google calendar or here for the iCal link.
January 21: Jura Liaukonyte (Cornell University)
Mandatory and Voluntary Labeling Effects . Abstract, Zoom link
February 4: Marc Fischer (Cologne University)
Unlocking Brand Value Potential. Abstract, Zoom link
February 18: Renana Peres (Hebrew University)
Visual Elicitation of Brand Perception. Paper, Zoom link
March 4: Ilya Morozov (Northwestern University)
The Long Tail Effect of Personalized Rankings. Paper, Zoom link
March 11: Giovanni Compiani (Chicago University)
Boundaries of Differentiated Product Markets and Retailer Pricing. Abstract, Zoom link
April 15: Jia Liu (Hong Kong University of Science and Technology)
The Daily Me versus The Daily Others: Can Social Recommender Systems Diversify User Interests? Paper, Zoom link
April 22: Sarah Gelper (Eindhoven University of Technology)
Multi-Channel Demand Implications of a B2B Transport Subscription Program. Abstract, Zoom link
April 29: Marco Kotschedoff (KU Leuven)
Preemptive Management of Customer Cancellations on Online Booking Platforms. Abstract, Zoom link
May 6: Edlira Shehu (Copenhagen Business School)
Understanding Multichannel Multimedia Allocation. Abstract, Zoom link
May 20: Hannes Ullrich (DIW Berlin)
Machine Predictions and Human Decisions with Variation in Payoffs and Skill. Paper, Zoom link
June 10: Stijn Maesen (Imperial College London)
The Impact of Organic Specialist Store Entry on Category Performance at Incumbent Stores. Abstract, Zoom link
June 17: Maria Ana Vitorino (INSEAD)
Hospital Competition and Quality: Evidence from the Entry of High-Speed Train in South Korea. Abstract, Zoom link
October 1: Yufeng Huang (Rochester)
Pricing Frictions on Airbnb. Abstract, Zoom link
October 8: Paulo Albuquerque (Insead)
The Impact of New Content and User Community Membership on Usage of Online Games . Paper link, Zoom link
October 15: Elea McDonnell Feit (Drexel University)
Test & Roll: Profit-Maximizing A/B Tests. Paper link, Zoom link
October 22: Sebastian Gabel (Humbold University Berlin)
Product Choice with Large Assortments: A Scalable Deep-Learning Model. Paper link, Zoom link
October 29: Stephan Seiler (Imperial College London)
Large-Scale Demand Estimation with Search Data. Abstract, Zoom link
November 5: Shunyao Yan (Goethe University Frankfurt)
How does the adoption of ad blockers affect news consumption?. Abstract, Zoom link
November 12: Adam Smith (University College London)
Optimal Price Targeting. Abstract, Zoom link
November 19: Nicolas Padilla (London Business School)
The Customer Journey as a Source of Information. Paper link, Zoom link
November 26: Dominik Papies (University of Tuebingen )
Navigating Abundant Choice In Streaming Channels: The Role of Playlists. Abstract, Zoom link
December 3: Aurelie Lemmens (Erasmus University Rotterdam)
Meta Ensembles in Marketing: Learning across Models and Tasks. Abstract, Zoom link
December 10: Diego Aparicio (IESE, Madrid)
Algorithmic Pricing: Abstract, Zoom link
April 23: Anja Lambrecht (London Business School)
Apparent Algorithmic Bias and Algorithmic Learning: Paper link
April 30: Daria Dzyabura (New Economic School)
Leveraging the Power of Images in Managing Product Return Rates: Paper link
May 7: Thomas Otter (Goethe Universitaet Frankfurt)
Measuring Evidence for Mediation in the Presence of Measurement Error: Paper link
May 14: Max Pachali (Tilburg School of Economics and Management)
Omitted Budget Constraint Bias in Single-Unit Demand Models and Implications for Competitive Pricing and Targeting: Paper link
May 28: Verena Schoenmueller (Bocconi University)
Polarized America: From Political Polarization to Preference Polarization: Paper link, Web appendix
June 4: Pavel Kireyev (Insead)
Scalable Content Curation: Learning from Human Effort: Abstract
June 11: Siham El Kihal (Frankfurt School of Finance & Management)
Using Natural Language Processing to Investigate the Role of Syntactic Structure in Persuasive Marketing Communication: Paper link, Zoom link
June 18: Pedro Gardete (Nova School of Economics & Business)
How do Recommendation Systems Create Value? The Case of Selling Durable Goods: Zoom link
June 25: Bart Bronnenberg (Tilburg School of Economics and Management)
Gains from Convenience and the Value of E-commerce Zoom link , Paper link
July 2: Xu Zhang (London Business School)
Does TV Advertising Increase Online Sales: The Role of Inter-Temporal Substitution Zoom link , Paper link
All seminars will be organized as Zoom Webinars. Please register for each seminar by clicking the Zoom link. Zoom will send you an invitation to join the online seminar.
All seminars will be 60 minutes (45 minutes presentation, 15 minutes discussion)
Participants are muted and can only be unmuted by the host. Questions and feedback to the presenter will be collected in the Q&A. Even when you don't have a question, it will be very useful to the authors of the paper that is being presented to obtain constructive feedback.
This online seminar series is associated with the European Marketing Academy (EMAC) and its Special Interest Group (SIG) on Quantative Marketing. We acknowledge the support by EMAC and Tammo Bijmolt, Vice-President Conferences.
Enjoy this seminar? Send an e-mail to dominik.papies[at]uni-tuebingen.de to be included on the e-mail list for future activities of the SIG Quantitative Marketing at EMAC.