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Professor of Marketing
New Economic School
Skolkovskoe Shosse, 45
Office 2.12
Moscow, Russia 143025
ddzyabura@nes.ru
Academic Director, NES-Yandex Master's in Economics and Data Science
Datasets available for Research
Publications
Dzyabura, Daria, Siham El Kihal, John R. Hauser, and Marat Ibragimov (2023), "Leveraging the Power of Images in Predicting Product Return Rates," Marketing Science, 42(6), 1125-1142 [pdf]
Daria Dzyabura and Renana Peres (2021), "Visual Elicitation of Brand Perception", Journal of Marketing, 85 (4) 44-66 [pdf]
Liu Liu, Daria Dzyabura and Natalie V. Mizik (2020), "Visual Listening In: Extracting Brand Image Portrayed on Social Media," Marketing Science (lead article), 39, 4, 669-686 [pdf]
Raluca Ursu and Daria Dzyabura (2020), "Retailers’ product location problem with consumer search," Quantitative Marketing and Economics (lead article), 18,2,125-154 [pdf]
Daria Dzyabura and John R. Hauser (2019) "Recommending Products When Consumers Learn Their Preference Weights" Marketing Science 38(3):417-441, [pdf]
Daria Dzyabura, Srikanth Jagabathula and Eitan Muller (2019), "Accounting for Discrepancies Between Online and Offline Shopping Behavior", Marketing Science 38(1): 88-106 [pdf]
Daria Dzyabura and Srikanth Jagabathula (2018), "Offline Assortment Optimization in the Presence of an Online Channel", Management Science, 64, Volume 6 (June), pp. 2473-2972 [pdf]
Daria Dzyabura and Alex Tuzhilin, (2013), "Not by Search Alone: How Recommendations Complement Search Results", Seventh ACM Conference on Recommender Systerms, October 2013 [pdf]
Daria Dzyabura and John R. Hauser (2011), "Active Machine Learning for Consideration Heuristics," Marketing Science, 30 (5), pp. 801-819. [pdf]
Ding, Min, John R. Hauser, Songting Dong, Daria Dzyabura, Zhilin Yang, Chenting Su and Steven Gaskin (2011), "Unstructured Direct Elicitation of Decision Rules," Journal of Marketing Research, 48, February, 116-127. [pdf]
John R. Hauser, Olivier Toubia, Theodoros Evgeniou, Rene Befurt and Daria Dzyabura (2010), "Disjunctions of Conjunctions, Cognitive Simplicity and Consideration Sets," Journal of Marketing Research, 47, June, 485-496. [pdf]
Book Chapters
Daria Dzyabura and Hema Yoganarasimhan, "Machine learning in Marketing" 2018 [pdf]
Daria Dzyabura, Siham el Kihal and Renana Peres, "Image Analytics in Marketing" 2021 [pdf]
Working Papers