Social Computing

Characteristics of Social Computing Websites Based on Design Factors

Objectives and Method

By investigating the websites’ design factors which are preferred by users, we were able to suggest the guidelines for a good design of social computing websites. Survey was conducted in order to investigate the factors of websites’ design. Social computing websites were measured by the questionnaire which is composed of satisfaction aspect and emotional factors. 254 participants of the questionnaire took part in this survey. We analyzed the data by employing factor analysis and linear multiple regression.

Result

As a result, fun, completeness, weakness, complexity and newness were chosen as the main factors for the social computing websites’ design. It would be suggested that social computing websites should be designed by considering these factors.

Publication

• Yang, E., Hwang, W., & Kim, D. (2012) Characteristics of Social Computing Websites Based on Design Factors and User Emotions. The Journal of Society for e-Business Studies, 17(1), 75-90.
• Yang, E., Hwang, W., & Kim, D. (2012) Emotional Design for Social Computing Websites. Innovative Computing, Information, and Control Express Letters. 6(5), 1303-1307.

User Research Platform

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Interviews

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Surveys

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Personas

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Data Analysis

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Collaboration

• Design and development is a team sport. With the team edition, everyone can get involved in the research process, capture notes and observations from their point of view, as well as stay on top of the latest findings.

Reference

• http://handrailux.com