Introducing Video Primary

Welcome to Video Primary

History of Video

We have been capturing still images for three centuries.

Here's a timeline to cover the history in three minutes:

Why is video changing and what consumers are looking for?

  • People now rely on marketing videos from their favourite brands, to learn about products before they buy them.

  • 50% of Gen Z and Millennials say they couldn't get through life without video.

  • Video consumers want to relax - or escape - from daily life.

  • People consuming video want to learn more about their passions and interests.

  • Consumers don't really care about big budget video.

(Bump, 2020)

Since the COVID-induced lockdown, video chatting has gained in popularity.

Whether it's Zoom, FaceTime, Skype or Google Hangouts, there are many options for personal and work-related video chats.

Here's a cheeky look at social distancing and video.

What is your favourite app/site to create and consume video?

Meet the Team

How our team uses Video Primary: