Welcome to Video Primary
History of Video
People now rely on marketing videos from their favourite brands, to learn about products before they buy them.
50% of Gen Z and Millennials say they couldn't get through life without video.
Video consumers want to relax - or escape - from daily life.
People consuming video want to learn more about their passions and interests.
Consumers don't really care about big budget video.
(Bump, 2020)
Since the COVID-induced lockdown, video chatting has gained in popularity.
Whether it's Zoom, FaceTime, Skype or Google Hangouts, there are many options for personal and work-related video chats.
Here's a cheeky look at social distancing and video.
What is your favourite app/site to create and consume video?