Course Description: Explores principles and practices of global tourism marketing with an emphasis on destination branding, market segmentation, and cultural understanding. Students analyze real-world cases to understand how tourism organizations attract and retain international visitors.
Additional Information: Primarily for HSET majors and minors. Recommended background: HSET 250 or equivalent introductory hospitality course.
Course Description: Provides an overview of the hospitality and tourism industry, including key sectors such as lodging, food service, travel, and events. Emphasizes service excellence, career development, and current trends shaping global tourism. Students learn about industry structures, sustainability practices, and emerging technologies affecting service delivery.
Additional Information: Required for all HSET majors; no prerequisites. Offered in multiple modalities (in-person and hybrid).
Course Description: Integrates academic learning with professional experience through a 200-hour supervised internship. Students apply theoretical knowledge in real-world settings within hospitality, sports, events, or tourism organizations and reflect on leadership, communication, and operational challenges.
Additional Information: Open to HSET majors who have completed at least 60 credits. Internship placements require faculty approval.
Course Description: Focuses on the financial principles used in hospitality management. Students learn to interpret financial statements, develop budgets, and apply ratio analysis for decision-making in lodging and foodservice operations.
Additional Information: Required for HSET majors. Prerequisite: introductory accounting or instructor permission.
Course Description: Examines revenue optimization strategies through data-driven pricing, demand forecasting, and inventory management techniques used in hospitality and tourism. Students apply real-world datasets and CHIA certification materials to understand how pricing and distribution systems maximize profitability.
Additional Information: Capstone-level course for HSET majors. Prerequisite: HSET 366 or equivalent background in financial management.