Value proposition design for startups 2020

In this hands-on course students will have the opportunity to experience how startups and new ventures find value for their customers.

This course is not about how to write a business plan and the end result is not a PowerPoint slide deck for a VC presentation: it’s a hands-on learning experience on what is the basics of a startup: provide value for its customers with a scalable and repeatable business model. Our aim is to provide an entrepreneurial experience for the students with all of the pressures and demands of the real world.

This course is for students that: are overwhelmed by the difficulties of value creation, frustrated by unproductive meetings and misaligned teams, disappointed by the failure of what looked like a good idea.

In the end the students will have learned: the power of visual tools and teamwork, the patterns of value creation, to leverage the experience and skills of the team, the importance of not wasting time with ideas that won’t work, the value of a business model as a brainstorm tool and the importance of getting out of the classroom to do customer development.

• Target students: Master

• Credits awarded to incoming students: 1,5 ECTS

• Dates: Postponed till further notice

• Contact person course: Joana Salgueira

• Admission fee: None for course, 65€ for social programme (14 - 15 March)

• Application deadline: 15 January 2020

• Application procedure: Apply using the application form (Please include CV & motivation letter)

• Prerequisites: Master Students in Engineering, Design and Business interested in Value Proposition Design, Business Model Generation, Lean Startup, Design Thinking, Customer Development

• Language level: Minimum English level B2. IELTS or TOEFL certificate is prefered.

• Contact person administration: Ana Lucas

• Funding: Contact home institution

• Accomodation: More info can be found here