"The Fall of the House of Usher"

01. [Roderick] Death was something new for my children.

They really hadn't faced it. But like with all other things, 

Ushers adapt quickly.

02. One thing I tried to teach them, the art of the pivot. 

When life hands you lemons...

03. Make lemonade?

04. [sighs] No.

[piano music playing]

First you roll out a multi-media campaign to convince people lemons

are incredibly scarce,  which only works if you stockpile lemons,

control the supply, then a... A media blitz.

05. Lemon is the only way to say "I love you," the must-have accessory

for engagements or anniversaries.  Roses are out, lemons are in.

Billboards that say she won't have sex with you unless you got lemons.

You cut De Beers in on it.

06. Limited edition lemon bracelets, yellow diamonds called lemon drops.

You get Apple to call their new operating system OS-Lemón.

A little accent over the "o".

07. You charge 40% more for organic lemons, 50% more for conflict-free lemons.

You pack the Capitol with lemon lobbyists,

you get a Kardashian to suck a lemon wedge in a leaked sex tape.

08. Timothée Chalamet wears lemon shoes at Cannes.

09. Get a hashtag campaign. Something isn't "cool" or "tight"

or "awesome", no, it's "lemon". 

"Did you see that movie?" "Did you go to that concert?

It was effing lemon."

10. Billie Eilish, "OMG, hashtag... lemon."

You get Dr. Oz to recommend four lemons a day

and a lemon suppository supplement

to get rid of toxins  'cause there's nothing scarier  than toxins.

10. Then you patent the seeds.  You write a line of genetic code

that makes lemons look  just a little more like tits...

and you get a gene patent for the tit-lemon DNA sequence,

you cross-pollinate...

11. you get those seeds circulating in the wild,

and then you sue the farmers for copyright infringement

when that genetic code shows up on their land.

12. Sit back, rake in the millions, and then, when you're done,

and you've sold your lem-pire for a few billion dollars,

then, and only then, you make some f*cking lemonade.

01. S、R .Sue、zöe、Ping、Linda、wei、Hazel、Peppa Pig、Alison、Yvonne

02. S、R .Sue、zöe、Ping、Linda、wei、Hazel、Peppa Pig、Alison、Yvonne

03. S、R .Sue、zöe、Ping、Linda、wei、Hazel、Peppa Pig、Alison、Yvonne

04. S、R .Sue、zöe、Ping、Linda、wei、Hazel、Peppa Pig、Alison、Yvonne

05. S、R .Sue、zöe、Ping、Linda、wei、Hazel、Peppa Pig、Alison、Yvonne

06. S、R .Sue、zöe、Ping、Linda、wei、Hazel、Peppa Pig、Alison、Yvonne

07. S、R .Sue、zöe、Ping、Linda、wei、Hazel、Peppa Pig、Alison、Yvonne

08. S、R .Sue、zöe、Ping、Linda、wei、Hazel、Peppa Pig、Alison、Yvonne

09. S、R .Sue、zöe、Ping、Linda、wei、Hazel、Peppa Pig、Alison、Yvonne

10. S、R .Sue、zöe、Ping、Linda、wei、Hazel、Peppa Pig、Alison、Yvonne

11. S、R .Sue、zöe、Ping、Linda、wei、Hazel、Peppa Pig、Alison、Yvonne

12. S、R .Sue、zöe、Ping、Linda、wei、Hazel、Peppa Pig、Alison、Yvonne