The music video starts off with women dressed in short and tight clothing, some even dressed in bikinis and lingerie revealing their bottoms and bosoms. They are dancing around sexually, either on Pitbull or every where around the room. In the music video, the camera cuts to several women, setting the camera on different parts of their body as they are dancing sexually. A little bit toward the end of the video Pitbull is laying in bed with two other women causally rubbing their body as they are his and they cut back to the different scenes where he is singing and watching them dance.
In this whole video, it shows what society as well as latino men would want a woman to look like. Throughout the whole video all of the woman are thin, with dark brown hair and have a shape, it is subtly showing what a man in looking for in a woman (See Figure 1 & 2). This gives an inclination to all women that this is what a guy is wanting his woman or a woman to look like. Kilbourne said herself "All women are vulnerable in a culture in which there is such widespread objectification in women bodies, such glorification of disconnection, ..." (Kilbourne, 9) There are no other different types of womens bodies in this music video. About every music video that is made in this day have women wearing inappropriate clothes to barely any clothing.
Throughout the song, Pitbull is singing a lyric "I know you want me, you know I want ya". In this shot, both women are seen rubbing on his body. Both woman are dressed in lingerie while Pitbull is just in regular clothes. He sings the lyrics "Even got a king size matress we can lay", technically stating that he would lay and have sex with both of the woman (See Figure 3). Kilbourne says in "Ways A Woman Can Get Hurt" that "The main goal, as in pornography, is usually power over another, either by the physical dominance, preferred status of men, or what is seen as the exploitative power of female beauty and female sexuality." (Kilbourne, 489) Pitbull is showing here, that is it easy to get a woman in bed, and that he would take over things if they were to have sex.
In this scene, it is given off that Pitbull is just standing there as the "sexy" flight attendant is dancing in a provocative way rubbing up and down his body. In Kilbourne's article, "Two Ways A Woman Can Get Hurt", she says "Sex in advertising is pornographic because it dehumanizes and objectifies people, especially woman ...", (Kilbourne, 489) This scene is subtly showing that the viewers are somewhat only going to watch because the women has barely to no clothes on, and she's inituating something sexual.
All throughout this music video, there is an objectification of women as well as beauty standards. Women are easily labeled as sexual objects in any advertisement and video they're in, as well as expensive clothing companies. This is just one example where no one really realizes what they are watching and what they are listening to. We never realize that there are so many provocatively dressed women and men sexualizing women in the music we listen to. Artists and Directors can get away with this, because it is what society is used to, even from the very early 80's.
Do It Yourself (22 May, 2013) Pitbull - I Know You Want Me, Accessed October 20, 2020 from https://www.youtube.com/watch?v=hFoxg4IFtqc
Kilbourne, Jean "Two Ways a Woman Can Get Hurt" ReReading America. Eds. Colombo, Cullen, Lisle. Boston: Bedford/St. Martin's P.2013