By using provocative poses, facial expressions, body language and little to no clothing these ads are glorifying pornography and the idea that this behavior is acceptable. We are accepting these ideas and passing them on to future generations. As Kilbourne discusses, “When men objectify women, they do so in a cultural context in which women are constantly objectified” (p. 501) and “All women are vulnerable in a culture in which there is such wide-spread objectification of women’s bodies” (p.504). She explains in, “Killing Us Softly 4” people often say that she has been talking about this subject for 40 years and want to know if it has gotten better or worse and she stated, “I have to say they really have gotten worse.” Our society is becoming desensitized at an alarming rate so much so that it is becoming normal to see children (both boy and girls) being sexualized in ads and trends such as those in Japan where men act out their fantasies with make-believe schoolgirls (p.505). In “Killing Us Softly 4”, Kilbourne adds, “failure is inevitable because the ideal is based on absolute flawlessness … the most important aspect of this flawlessness is that it cannot be achieved.” This vicious cycle is perpetuated by those in the film industry by exploiting young models who agree to participate in these advertisements. Another issue worth mentioning are the problems that are rising at alarming rates such as those associated with eating disorders. Kilbourne explains, “girls who are subjected to barking, grunting and mooing calls and labels of “dogs, cows, or pigs” when they pass by groups of male students; those who are teased about not measuring up to buxom, bikini-clad [models] (p.510). This failure leaves women feeling negatively about their body image and never feeling good enough which unfortunately is passed on to young girls.