Throughout the commercial, the audience barely sees the actual salad that is supposed to be advertised. In figure 1, it shows Kim Kardashian eating her salad as she says that she is a "neat freak". With this being a food commercial, it is ironic how this is advertising for food but they rarely show the salad. This method appeals to the audience through sexual appeal. There are many instances in the video when she looks at the camera inappropriately . Kilbourne states, "Sex in advertising is pornographic because it dehumanizes and objectifies people, especially women, and because it fetishizes products, imbues them with an erotic charge" (Kilbourne pg. 489, para. 3). Based on how the cameras are angled throughout the commercial, the salad is not the center of attention. The attention is drawn solely on Kim Kardashian, the object of the video. She's being objectified in the video because they focus mainly on her body and what she does in the video. In many ways, this is degrading to the women.

There is a huge disconnection between the food and the ads. In this commercial, Kim Kardashian does not touch the salad or eat it as much as you would expect in an ad to promote a new salad. In figure 3, she glances over her shoulder eating an apple off of the salad while she is in the bathtub. This only adds on to the fantasies of anyone who is completely focused on what Kim Kardashian is doing. The salad makes about four to five appearances in the ads. That is ironic because the actor is supposed to show how much they enjoy the product. Kim does the bare minimum of that and only eats the additives found on top of the salad. As Kilbourne asserted, "sex in advertising is more about disconnection and distance than connection and closeness" (Kilbourne pg. 489, para. 2). This advertising is more about adhering to the sexual imagination of the men who watch it. It does not focus on the salad as much. This shows how sex in advertisement, does not do much but appeal to the audience through emotions and imagination.