The question of how to categorize emotions has been occupying affective scientists for decades, and has yielded varying conceptualizations of emotions. Previous thinking has often categorized emotions as positive or negative based on either their experience as pleasant or unpleasant, or examined to what extent they generate functional or dysfunctional outcomes. We suggest that as social psychologists we should consider the positivity or negativity of discrete emotions on both dimensions: subjective feelings (Feel Good / Bad) and constructiveness of outcomes (Do Good / Bad). We propose that this approach is particularly useful in contexts that involve clashes among goals, interests, or values, and demonstrate how emotions that feel good can lead to behaviors and attitudes that sustain anti-social behaviors and attitudes, whereas emotions that promote pro-social outcomes are often unpleasant. Such clashes may depend on the presence of embedded contextual factors, such as group membership and relative power. Therefore, across contexts, a specific emotion can potentially be categorized differently within the framework. Thus, this framework will be useful for examining specific, discrete emotions while taking contextual factors into consideration.