Rob Branch

Instructional Design for Global E-Learning Environments

There is a need to incorporate global perspectives, and particularly African perspectives, during the development of e-learning environments. Instructional design is appropriate because it is a process that is student centered, responsive, generative, collaborative, situated and practical. Instructional design is student centered because student performance is the focal point. Responsive because it is a process that reflects the expectations of the primary stakeholders. Generative because knowledge is co-constructed among the constituents within the learning community. Instructional design is a situated process where a high correlation exists between the e-learning environment and the reality outside the [classroom]. Instructional design is a collaborative process that requires diverse and specialized knowledge and skills. Instructional design is practical. The aforementioned principles of instructional design conjure a complex process essential for addressing the variety of unique teaching and learning situations. This is consistent with the law of requisite variety, which contends that in order to facilitate the quantity and diversity of a situation, you must have the ability to generate an equal quantity and diversity of responses. The law of requisite variety was promoted by Ashby (1956) as a way to mathematically explain the various states of dynamic systems. The notion of Ashby’s Law of Requisite Variety being applied to e-learning environments will be introduced as a way to reinforce the importance of context. Also taken into consideration are the philosophical assumptions that inform the practice of instructional design. Finally, recommendations are presented for designs that promote effective global e-learning environments.


Biography: Robert (Rob) Maribe Branch is a Professor of Learning, Design, and Technology at the University of Georgia, and the Head of the Department of Career and Information Studies. Rob earned a Bachelor of Science degree from Elizabeth City State University in North Carolina; and a Master of Arts degree from Ball State University. Rob taught high school in Botswana as a Peace Corps Volunteer and later joined the University of Botswana as a Lecturer in the Technology Education Department. Rob completed his Doctor of Education (EdD) degree from Virginia Tech in 1989. Dr. Branch worked as Fulbright Lecturer/Researcher at the University of KwaZulu-Natal in South Africa, where he co-founded the Master’s degree in Educational Technology, while conducting research on the complexities of student centered learning spaces. Dr. Branch is co-editor of the Educational Media and Technology Yearbook and co-author of the book Survey of Instructional Design Models. He also authored the book Instructional Design: The ADDIE Approach. Dr. Branch emphasizes student-centered learning and teaches courses related to message design. Dr. Branch’s published research focuses on diagramming complex conceptual relationships and other complicated flow processes. He is a Past President of the Association for Educational Communications and Technology (AECT).