For this project, the objective was to create our own company and design our own logo, color pallete, Instagram and website layout and toolkit. My idea was to create a, alternative clothing company that reflected a bright and bold aesthetic similar to the 2010s clubbing wear. I started sketching out thumbnails and figure out what would coralate well. I decided to go with the logo with the girl in the shades because it reflected the brand as a whole. Once I had a logo in place I created a bold color pallete. I chose the colors I did to not only make things eye-catching, but to coralate with the brand. I then made an Instagram and website layout. I wanted to create something simple and easy to navigate. I observed other Instagram ads I have seen and created something inspired by what I've seen. Once I had everything together including fonts and images I created a toolkit with all my work to present in one go.