I have created Branding for internal company use at Austin Transportation,
and many project-specific brands for specialty events & gifts for clients of Gifts for the Good Life.
Branding should always be cohesive, clear, and in line with the content of the brand.
I strive to also make my branding guidelines engaging and impactful!
I lead the creation for branding guidelines within Austin Transportation. The department needed cohesive fonts, color palette, and graphic assets for PowerPoint presentations, documents, and other graphics.
I created several logo options, and selected a color palette and fonts that were streamlined to reflect the face-paced movement of the City of Austin, and that matched the existing City Seal.
I lead the creation for designing the logo for this event, and coordinated with the design team at Gifts for the Good Life on the rest of the branding.
I created an illustration for a custom watercolor travel palette tin, and the "E" logo for the event using a traditional paper quilling method.
I lead the creation of the branding guidelines for this charity event, which included two different aesthetics for different areas of the event.
I chose the fonts, created the logos, and also created three custom art pieces to be auctioned off for charity. These items were one framed paper quilling of the word "GROW," one framed paper quilling of the word "LOVE," and a hand-painted acrylic life-sized football helmet.
I lead the creation and design of the branding for this private event, with the design team at Gifts for the Good Life.
I chose the color palette, fonts, and designed the majority of the printed packaging, as well as the logo.
I created the branding for this event in coordination with the design team at Gifts for the Good Life. We worked together to choose the color palette, and I chose fonts based on the atmosphere the client was looking to cultivate: fresh, sexy, and cool mercado vibes at the Nizuc Resort in Mexico.