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[Image credits: Taken & Edited by Jacob Matyas]
[Image description: White text reads, "Community Partners" enclosed in a white rectangle with an image of trees and a small body of water with a trail to the right].
https://www.eugenecascadescoast.org/
[Image Description: Travel Lane County- Eugene Cascades & Coast logo in blue text reading "Eugene Cascades and Coast" with wave details on the 'and' text.
About
About
Travel Lane County - Eugene Cascades and Coast works to increase overnight visits within the county as part of a larger goal to cultivate a vibrant year-round tourist destination. They work with over 500 business, civic, government, and community groups to provide visitors with comprehensive planning resources and services to ensure a high-quality experience in Lane County.
Additionally operating as a board member in the Willamette Valley Visitors Association, Travel Lane Country - Eugene Cascade and Coast consists of a dedicated management team, with longevity in the industry; an advisory board of regional business leaders volunteering their time and insight; friendly and professional front-line staff at their visitor center and mobile outreach; and an enthusiastic group of volunteers and interns assisting throughout the organization.
This organization stands out due to the variety of features that they highlight. These include outdoor recreation opportunities, local attractions, and businesses within the community. The thoroughness of the event planning along with the character and voice displayed throughout the writing on the website makes Travel Lane County - Eugene Cascades and Coast unique. They care about the variety of your experiences and have a myriad of community partners.
[Image Description: Willamette Vally Visitors Association logo in green text reading, Willamette Valley, with a green leaf detail on top of the text and a stream detail on the bottom of the logo.
About
About
Overseen by a current full-time staff of three, the Willamette Valley Visitors Association is comprised of six board members who control its direction. These members include South Clackamas County (Clackamas County Tourism), Yamhill County Tourism Partnership, Marion and Polk Counties (Travel Salem), Linn County (Albany Visitors Association), Benton County (Visit Corvallis), and East Lane County (Travel Lane County). Additionally, Willamette Valley Visitors Association invites stakeholders to two engagement sessions per year, continually fostering the spirit of collaboration for the good of the entire Willamette Valley.
Willamette Valley Visitors Association utilizes marketing, sales, and destination development to increase awareness around the dynamic travel opportunities and year-round destinations throughout the Willamette Valley.
Our Collaboration
The completion of the project in the spring of 2023 included two-page summaries of each trail that highlight trail information and a trail data overview to enhance user understanding of trail characteristics. These two-page summaries include information about the trail terrain such as terrain type, any obstacles like large rocks, availability of accessible features such as parking and bathrooms, presence of amenities like rest areas or benches along the route, data such as grade or average width of the trail, the sensory experiences along the route, and different types of trail users typically present. These two-page summaries aimed to be a synthesis of our work and act as public-facing, concise, and aesthetic overviews of the trails we evaluated.
We have also summarized our project in the form of a team website, with the goal that it is accessible, informational, and aesthetic. The website provides our community partners and the public an opportunity to explore our methods, work, team, and deliverables in an interactive and intuitive format. Internally, we have provided Travel Lane County-Eugene Cascades and Coast with access to Google applications (like Google Drive, and Google Docs) with high-quality pictures of the trail, our organized raw data taken throughout the project, and management protocols in a way that is intuitive and replicable for any other groups looking to accomplish similar projects.
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