During my internship with HubSpot Academy and WGU, I developed a multi-platform marketing strategy for Third Wunder, a company in the Digital Marketing sector. Using HubSpot's AI tools and content frameworks, I created a full campaign concept, including content prompts, brand-aligned blog ideas, and a pitch deck to present to the client.
Build awareness, drive engagement, improve content.
HubSpot Content Remix, Canva, ChatGPT, HubSpot Blog Research Agent, Breeze Studio
Copywriting, AI Prompting, Strategic Planning, Visual Design
Pitch deck presentation & strategy assets.
I built a research prompt for HubSpot's Blog Research Agent tool to identify high-performing blog topics relevant to Third Wunder's industry and audience. This supported long-form content planning with SEO in mind.
I completed a campaign brief inside HubSpot's Campaign Assistant. This included voice/tone preferences, offer positioning, call-to-action style, and target audience, establishing the foundation for future social posts, emails, and landing page copy.
Purpose: Promote [specific feature, blog post, or announcement]
Tone: Informative and solution-oriented
Audience: [e.g., business owners, marketers]
Purpose: Generate SEO-friendly, thought-leadership articles
Keywords: "AI Powered Marketing Tools" | "How to scale content with AI" | Marketing workflow automation"
Example Topics: "10 Strategic Marketing Goals for 2026: A Practical Guide" | "10 Steps to Audit Your Marketing Strategy for Sustainable Growth"
Platforms: LinkedIn, Instagram, Facebook
Purpose: Build awareness, share through leadership, promote blog posts
Includes: Hook lines, CTA options, post variations
Focus: Campaign-specific landing page for lead generation
Sections: Header, sub-header, feature bullets, trust signals, CTA
Strategy: Designed for quick readability and conversion
I created a detailed KPI (Key Performance Indicator) plan to help Third Wunder measure the success of their proposed marketing campaign. This document outlines key metrics across engagement, content performance, and lead generation, and includes target benchmarks based on industry standards.
Metrics Included
Social post engagement rates
Email open and click-through rates
Blog traffic growth
Landing page conversion rates