Role: Digital Marketing Intern
Tools Used: Shopify, Canva, SEO tools, Google Forms, HTML/CSS basics
Project Type: Brand Development & Ecommerce Strategy
As part of my marketing internship, I developed a fully branded eCommerce storefront for Nöz, a reef-safe, cruelty-free sunscreen designed for adventurous consumers. The goal was to create a fun, eco-conscious brand identity while optimizing the user experience to drive engagement and conversions.
Brand Positioning: Defined the target customer (eco-conscious adventurers) and crafted a compelling value proposition around fun, bold, and sustainable skincare.
Visual Identity: Designed a warm, optimistic color palette using vibrant yellows, blues, and greens to evoke energy and nature. I selected lifestyle imagery that showcased Nöz’s playful appeal.
Homepage Design: Placed the value proposition front-and-center to ensure immediate brand clarity. Used call-to-action (CTA) buttons, whitespace, and directional cues to optimize the layout for conversions.
SEO Optimization: Researched and integrated strategic keywords such as reef-safe, neon sunscreen, and vegan UV protection to enhance discoverability and align with ethical skincare trends.
Landing Page Strategy: Applied UX design principles such as visual hierarchy, trust badges, and interactive sections to build user confidence and drive engagement.
Developed a complete eCommerce prototype with a responsive, user-friendly interface
Demonstrated understanding of SEO best practices and ecommerce branding strategy
Applied ethical marketing and accessibility principles to improve user trust