Beyond fashion: The impact of enclothed cognition

Clothing is a way for people to express themselves. During these days when many are feeling anxious and isolated, fashion can be a way to uplift one's spirits. Elhadji Gueye, stylist, designer, and Chief Creative Officer of Maison de Haj, shares that clothes can do much more than making a person look good.

For over 30 years, Elhadji has worked with a dynamic roster of clients from all over the world. He develops a personal connection with them to find a look that matches their physical attributes and personality. As a style and branding expert, Elhadji Gueye explains that investing in custom suits crafted from exquisite fabrics commands respect and instills confidence. This effect is what psychologists call "enclothed cognition" or the influence of clothing on a person's mental processes. This is why, for most people, certain clothes play a part in transforming and elevating their personality.

In his experience, Elhadji Gueye has seen how clothes have become the supporting act in bringing out a person's impactful presence. He shares that when a person is wearing a piece of clothing that empowers them and shows their best traits without having to sacrifice their comfort, it affects their mood, outlook, and behavior. During this time when physical distancing is enforced and outside movement is limited, clothes can help an individual bring positive energy into their life. And for those who want to feel focused or productive, especially at work, showing their professionalism through bespoke garments can truly help. Aside from influencing how they feel, good clothes can also affect the people the person wearing them interacts with. Whether they’re online or engaged face-to-face, a person who is composed and at ease with themselves will gain the trust of others.

In the study of enclothed cognition, garments can dictate a person's behavior or personality even before they go out into the world. Those who want to make a good impression before they even say a word will benefit from clothing that makes them stand out from the rest. Wearing bespoke suits that fit like a second skin will allow a person to live like the outstanding person that they truly are.

Elhadji Gueye is a stylist, tailor, and purveyor of impactful design. As seen in his creations, he acts with a deep respect for heritage, tradition, communities, and the planet. Visit this page to know more about his global fashion enterprise.